Amazon Influencer Program 101: Getting Started & Building the Proper Foundations
Sun Feb 08 2026
In this episode of the Creators Leverage Guild podcast, Mike and Ben break down the Amazon Influencer Program from the ground up, with a strong focus on beginners and those early in the process.
We walk through what the Amazon Influencer Program actually is, how Phase One works, and the different ways you can apply using your existing social media accounts. We also share practical tips for getting approved and setting yourself up for success right from the start.
From there, we move into Phase Two and talk through what your first three videos should and should not look like. We cover common mistakes that can slow people down early on, what Amazon is really looking for, and how to avoid unnecessary rejections.
A big part of this episode focuses on the importance of volume and consistency, specifically why creating your first 100 videos matters so much. We explain how those early videos help you build confidence, improve your filming process, and better understand the metrics that actually drive engagement and conversions.
We also touch on basic equipment considerations, technical tips to make filming easier, and how being part of a community can shorten the learning curve as you grow in the program.
If you’re brand new to the Amazon Influencer Program or looking for clarity on what to focus on next, this episode lays out a clear path forward.
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JOIN THE COMMUNITY
If you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.
Learn more and join here:
Creator’s Leverage Guild
WORK 1-ON-1 WITH MIKE AND BEN
Get personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.
• Book a 1-hour coaching call
• Save with a 4-session coaching package
Sign Me Up!
_________________________
JOIN OUR FREE FACEBOOK COMMUNITY
Connect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.
Amazon Influencer Success Facebook Group
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TOOLS AND RESOURCES FOR CREATORS
Viral Vue
Make smarter content decisions and grow faster.
Try Viral Vue here
Use code STRAHL10 for 10% off for life
Oink
Track earnings and performance across platforms.
Try Oink here
Use code STRAHL10 for 10% off for life
Descript
Edit podcasts and videos faster and easier.
Check out Descript here
Affiliate links. We may earn a small commission at no extra cost to you.
__________________________
CONTACT
Have a question, collaboration opportunity, or topic request?
Email: mike@creatorsleverageguild.com
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In this episode of the Creators Leverage Guild podcast, Mike and Ben break down the Amazon Influencer Program from the ground up, with a strong focus on beginners and those early in the process. We walk through what the Amazon Influencer Program actually is, how Phase One works, and the different ways you can apply using your existing social media accounts. We also share practical tips for getting approved and setting yourself up for success right from the start. From there, we move into Phase Two and talk through what your first three videos should and should not look like. We cover common mistakes that can slow people down early on, what Amazon is really looking for, and how to avoid unnecessary rejections. A big part of this episode focuses on the importance of volume and consistency, specifically why creating your first 100 videos matters so much. We explain how those early videos help you build confidence, improve your filming process, and better understand the metrics that actually drive engagement and conversions. We also touch on basic equipment considerations, technical tips to make filming easier, and how being part of a community can shorten the learning curve as you grow in the program. If you’re brand new to the Amazon Influencer Program or looking for clarity on what to focus on next, this episode lays out a clear path forward. ________________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that. Learn more and join here: Creator’s Leverage Guild WORK 1-ON-1 WITH MIKE AND BEN Get personalized guidance on content strategy, monetization, brand deals, and scaling your creator business. • Book a 1-hour coaching call • Save with a 4-session coaching package Sign Me Up! _________________________ JOIN OUR FREE FACEBOOK COMMUNITY Connect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now. Amazon Influencer Success Facebook Group _________________________ TOOLS AND RESOURCES FOR CREATORS Viral Vue Make smarter content decisions and grow faster. Try Viral Vue here Use code STRAHL10 for 10% off for life Oink Track earnings and performance across platforms. Try Oink here Use code STRAHL10 for 10% off for life Descript Edit podcasts and videos faster and easier. Check out Descript here Affiliate links. We may earn a small commission at no extra cost to you. __________________________ CONTACT Have a question, collaboration opportunity, or topic request? Email: mike@creatorsleverageguild.com