Simply Briefed

AI is no longer something we experiment with on the side. It’s becoming part of the infrastructure of how work gets done. In this episode of Simply Briefed, we don’t offer answers or frameworks for pricing in the age of AI. Instead, we raise the questions that increasingly sit beneath everyday decisions about work, creativity, and responsibility. If effort and execution are no longer scarce, what do we actually value?What does judgement mean when machines can produce at scale?And how do we begin to talk about value and pricing without relying on old assumptions?As AI becomes structural rather than experimental, familiar ideas about value start to feel unstable. Hours worked, effort invested, and technical execution no longer fully explain why something matters — or why it should be paid for This episode doesn’t try to resolve that tension. Instead, through examples from creative work, archival practice, and knowledge-based roles, we surface the underlying questions shaping the future of value and pricing. The goal is not agreement, but common ground — a clearer starting point for conversation. This is not an episode about tools, prompts, or productivity. It’s an invitation to rethink how we talk about value when AI becomes part of everyday work. In this episode we are revisiting two previous conversations with Sofie Marin & Erik Rosales Name: Sofie Marin Title: Founder & CEO Arts Dynamics, Creative / Tech Business Strategist, Board Member, Fuglesang Space Center Background: Senior cultural affairs and business strategist, consultant and mentor in the intersection of creativity, tech, innovation and entrepreneurship for impact. Background in music, arts and culture in senior leadership positions (The Royal Dramatic Theater, Royal Swedish Opera, STIM). Founded award-winning production company From Sweden Productions. Name: Erik Rosales Title: Artist and innovator. Currently on a mission to democratize conversations about artificial intelligence with the performance lecture, AI.DENTITY.  Background: + 20 years of experience at the intersection of digital innovation and performing arts. Focusing on pushing the boundaries of storytelling through new technology. Artistic Director for Digital Innovation at Kulturhuset Stadsteatern in Stockholm, pioneering projects integrating AI, VR, and interactivity into performances. A driving force behind Sirqus Alfon, blending physical theater, technology, and humor. He's toured internationally and won multiple awards. Recently, Erik presented his work at a TEDx event, combining cutting-edge technology and performing arts to ignite dialogue about our AI-driven future.