234: First principles
Thu Feb 05 2026
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
The first episode for 2026 sees Belinda 'Bel' McCubbin welcomed as a regular voice, sharing what's changing in schools this year. The trio introduce two new formats: a termly deep dive interview with experienced school Heads and a 92-second mini stories capturing testimonials of common problems faced by Heads and how to move forward. The main conversation centres on first principles, and why they matter when teams are busy, yet outcomes remain unimproved.
Get in touch at smj@imageseven.com.au
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School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin The first episode for 2026 sees Belinda 'Bel' McCubbin welcomed as a regular voice, sharing what's changing in schools this year. The trio introduce two new formats: a termly deep dive interview with experienced school Heads and a 92-second mini stories capturing testimonials of common problems faced by Heads and how to move forward. The main conversation centres on first principles, and why they matter when teams are busy, yet outcomes remain unimproved. Get in touch at smj@imageseven.com.au