Why Writing a Book Still Matters for Creators (and How AI Changes the Game)
Thu Feb 05 2026
A lot of creators think writing a book is something you do after you’ve “made it.” In this episode, I sit down with Lauren Vassallo to talk about why that mindset is backwards, and why a book can still be one of the most powerful credibility tools a content creator can have. We get into how books build authority, open doors, and help people take you seriously long before you have a massive audience.
Lauren also breaks down how AI is changing the publishing process, not by replacing writers, but by lowering the friction that stops most people from ever starting. We talk about using AI for structure, momentum, and editing support, while keeping your voice, experience, and thinking firmly human.
Whether your goal is speaking, consulting, better clients, or simply clarifying your message, this conversation is especially helpful if you’ve been sitting on an idea for years and keep telling yourself you’re “not a writer.”
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Key TakeawaysYou don’t need to start from scratch: Podcasts, videos, and newsletters can become the foundation of a book.Short books are valid books: Guides, workbooks, and focused niche books absolutely count.Books work best as business tools: They support speaking, partnerships, PR, and higher-level offers.Planning matters more than talent: Clear outlines and realistic timelines prevent stalls.AI reduces friction, not responsibility: Use it to assist, but keep your thinking and voice intact.Writing clarifies your positioning: Many creators sharpen their message just by working through the process.
LinksLauren's Podcast: www.publishprosperpodcast.comLulu Publishing: www.lulu.com(Check out all their free resources!) www.lulu.com/resourcesConnect With Lauren On LinkedIn and Instagram!
The Unsinkable Conor Brown: www.vacationkingdoms.com
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A lot of creators think writing a book is something you do after you’ve “made it.” In this episode, I sit down with Lauren Vassallo to talk about why that mindset is backwards, and why a book can still be one of the most powerful credibility tools a content creator can have. We get into how books build authority, open doors, and help people take you seriously long before you have a massive audience. Lauren also breaks down how AI is changing the publishing process, not by replacing writers, but by lowering the friction that stops most people from ever starting. We talk about using AI for structure, momentum, and editing support, while keeping your voice, experience, and thinking firmly human. Whether your goal is speaking, consulting, better clients, or simply clarifying your message, this conversation is especially helpful if you’ve been sitting on an idea for years and keep telling yourself you’re “not a writer.” ---------------------- Key TakeawaysYou don’t need to start from scratch: Podcasts, videos, and newsletters can become the foundation of a book.Short books are valid books: Guides, workbooks, and focused niche books absolutely count.Books work best as business tools: They support speaking, partnerships, PR, and higher-level offers.Planning matters more than talent: Clear outlines and realistic timelines prevent stalls.AI reduces friction, not responsibility: Use it to assist, but keep your thinking and voice intact.Writing clarifies your positioning: Many creators sharpen their message just by working through the process. LinksLauren's Podcast: www.publishprosperpodcast.comLulu Publishing: www.lulu.com(Check out all their free resources!) www.lulu.com/resourcesConnect With Lauren On LinkedIn and Instagram! The Unsinkable Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. a href="https://www.youtube.com/@socialmedianewslive" rel="noopener noreferrer"...