Should I Have Tried to Work for Sorare?
Fri Feb 06 2026
I’ve never worked for Sorare...but I’ve also never actively tried to.That’s not an accident.In this live stream, I’m explaining why I continue to create content about Web3 platforms, including Sorare, instead of trying to work for them.We’ll talk about:• Why independence matters when covering evolving Web3 games• The difference between being a creator, a partner, and an employee• How incentives change when you work inside a platform• Why I believe creators add more value staying external• What this means for trust, criticism, and long-term sustainabilityThis isn’t a criticism of Sorare or any other platform, it’s about how I think creators can best serve their audience in Web3.If you create content, or consume a lot of it, this conversation applies far beyond Sorare.Support the content by becoming a member of the Laird Social Club or the Sorare with Laird channel: https://patreon.com/andrewmlaird
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I’ve never worked for Sorare...but I’ve also never actively tried to.That’s not an accident.In this live stream, I’m explaining why I continue to create content about Web3 platforms, including Sorare, instead of trying to work for them.We’ll talk about:• Why independence matters when covering evolving Web3 games• The difference between being a creator, a partner, and an employee• How incentives change when you work inside a platform• Why I believe creators add more value staying external• What this means for trust, criticism, and long-term sustainabilityThis isn’t a criticism of Sorare or any other platform, it’s about how I think creators can best serve their audience in Web3.If you create content, or consume a lot of it, this conversation applies far beyond Sorare.Support the content by becoming a member of the Laird Social Club or the Sorare with Laird channel: https://patreon.com/andrewmlaird