Craft Over Commodity: Rethinking What We Really Sell in B2B
Mon Feb 02 2026
Are you wondering how to navigate the unique challenges of B2B marketing and storytelling in the professional services industry? Do you find yourself pondering the differences between B2B and B2C marketing strategies and the impact they have on relationships and trust?
Join Zofia Morales in a captivating conversation with seasoned marketer Briana Carter as they dive into the hidden creativity, long buying cycles, and power of storytelling in the world of professional services marketing. Discover the nuances of crafting over commodities and redefining success in B2B marketing.
In this episode, listeners will gain insights into the essence of B2B marketing, the strategic stamina required, and how to elevate relationships and trust in their marketing endeavors.
Key Takeaway: Listeners will uncover the power of storytelling, relationship-building, and creative chaos in B2B marketing, gaining a new perspective on what truly drives success in the professional services industry.
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Discover your #1 leadership pitfall here: leadershippitfallquiz.com
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Guest Bio:
Briana Carter is a seasoned marketer, "Chaos Coordinator," and storytelling advocate with deep expertise in the Architecture, Engineering, and Construction (AEC) industry. Since 2016, she's navigated the wild world of professional services marketing—where deadlines are tight, jargon runs deep, and relationships rule. Briana is passionate about demystifying B2B marketing, especially for rising professionals and students who rarely see this career path highlighted in classrooms. Known for her candid insights, inclusive thinking, and flair for organizing creative chaos, she brings warmth, wit, and wisdom to conversations about what marketing really looks like in business-to-business environments.
Connect with Briana Here:
Facebook: https://www.facebook.com/briana.chaney.92/
LinkedIn: https://www.linkedin.com/in/brianamcarter/
Instagram: https://www.instagram.com/bri_cart/
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Host Bio:
Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.
Connect with Zofia Here:
Youtube - https://www.youtube.com/@STEMinStilettos
LinkedIn - https://www.linkedin.com/in/zofiamorales/
Facebook - https://www.facebook.com/zofiarennea.morales/
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Are you wondering how to navigate the unique challenges of B2B marketing and storytelling in the professional services industry? Do you find yourself pondering the differences between B2B and B2C marketing strategies and the impact they have on relationships and trust? Join Zofia Morales in a captivating conversation with seasoned marketer Briana Carter as they dive into the hidden creativity, long buying cycles, and power of storytelling in the world of professional services marketing. Discover the nuances of crafting over commodities and redefining success in B2B marketing. In this episode, listeners will gain insights into the essence of B2B marketing, the strategic stamina required, and how to elevate relationships and trust in their marketing endeavors. Key Takeaway: Listeners will uncover the power of storytelling, relationship-building, and creative chaos in B2B marketing, gaining a new perspective on what truly drives success in the professional services industry. --------------------------------- Discover your #1 leadership pitfall here: leadershippitfallquiz.com --------------------------------- Guest Bio: Briana Carter is a seasoned marketer, "Chaos Coordinator," and storytelling advocate with deep expertise in the Architecture, Engineering, and Construction (AEC) industry. Since 2016, she's navigated the wild world of professional services marketing—where deadlines are tight, jargon runs deep, and relationships rule. Briana is passionate about demystifying B2B marketing, especially for rising professionals and students who rarely see this career path highlighted in classrooms. Known for her candid insights, inclusive thinking, and flair for organizing creative chaos, she brings warmth, wit, and wisdom to conversations about what marketing really looks like in business-to-business environments. Connect with Briana Here: Facebook: https://www.facebook.com/briana.chaney.92/ LinkedIn: https://www.linkedin.com/in/brianamcarter/ Instagram: https://www.instagram.com/bri_cart/ --------------------------------- Host Bio: Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms. Connect with Zofia Here: Youtube - https://www.youtube.com/@STEMinStilettos LinkedIn - https://www.linkedin.com/in/zofiamorales/ Facebook - https://www.facebook.com/zofiarennea.morales/