038 - How Flo run 1500+ experiments a year to drive product development
Wed Nov 12 2025
What does it take to run over 1,500 experiments a year — and still maintain speed, quality, and impact?
In this episode, Harry sits down with Dmitry Zolotukhin, VP of Analytics at Flo, to unpack how one of the world’s leading health and wellness apps built a truly data-driven culture of experimentation.They explore Flo’s journey from early-stage testing to a mature experimentation framework, the technical infrastructure behind it, and how the team coordinates hundreds of tests at once without losing focus on user experience or business value.
You’ll learn:
How Flo scaled experimentation from small tests to 1,500+ annual experiments The tools and frameworks powering experimentation at scale Strategies for balancing speed vs. quality in testing How to foster a culture of learning and experimentation across teams Real examples of how data-driven insights shaped Flo’s product roadmap
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What does it take to run over 1,500 experiments a year — and still maintain speed, quality, and impact? In this episode, Harry sits down with Dmitry Zolotukhin, VP of Analytics at Flo, to unpack how one of the world’s leading health and wellness apps built a truly data-driven culture of experimentation.They explore Flo’s journey from early-stage testing to a mature experimentation framework, the technical infrastructure behind it, and how the team coordinates hundreds of tests at once without losing focus on user experience or business value. You’ll learn: How Flo scaled experimentation from small tests to 1,500+ annual experiments The tools and frameworks powering experimentation at scale Strategies for balancing speed vs. quality in testing How to foster a culture of learning and experimentation across teams Real examples of how data-driven insights shaped Flo’s product roadmap