250. How Vacation Rental Sampling Helps CPG Brands Reach High-Intent Consumers
Fri Jan 30 2026
I sit down with Rachel Vigil, Founder of UpClose Marketing, to break down one of the most overlooked sampling channels for emerging CPG brands: vacation rentals and short-term stays.
We talk about how placing products inside Airbnbs, mid-term rentals, and campgrounds allows brands to reach high-intent consumers in distraction-free environments without the high costs and chaos of festivals or in-store demos. Rachel shares which product categories perform best, how brands can collect real feedback and emails, and how this channel can support retail growth and long-term customer relationships.
If you’re curious whether this sampling strategy could work for your brand, you can contact Rachel by emailing me at intro@foodbevy.com, and I’ll be happy to make an introduction.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
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I sit down with Rachel Vigil, Founder of UpClose Marketing, to break down one of the most overlooked sampling channels for emerging CPG brands: vacation rentals and short-term stays. We talk about how placing products inside Airbnbs, mid-term rentals, and campgrounds allows brands to reach high-intent consumers in distraction-free environments without the high costs and chaos of festivals or in-store demos. Rachel shares which product categories perform best, how brands can collect real feedback and emails, and how this channel can support retail growth and long-term customer relationships. If you’re curious whether this sampling strategy could work for your brand, you can contact Rachel by emailing me at intro@foodbevy.com, and I’ll be happy to make an introduction. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.