Steps To Sold Podcast Episode 36: Misguided Advice
Thu Jan 15 2026
In this episode of the Steps To Sells Podcast, hosts Brandon Bourgeois and Christopher Sater delve into the often misguided advice that can hinder business transactions. They discuss how well-meaning suggestions from friends and family can lead to costly mistakes, particularly in the emotional landscape of buying or selling a business. The conversation emphasizes the importance of filtering advice through a lens of expertise and market knowledge, rather than relying solely on personal connections. They share anecdotes illustrating the pitfalls of waiting for a better offer, the dangers of withholding information from buyers, and the necessity of transparency in negotiations. The hosts advocate for a balanced approach to advice, encouraging listeners to trust professionals who understand the intricacies of business transactions while remaining cautious of unsolicited opinions that may not align with their best interests.
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In this episode of the Steps To Sells Podcast, hosts Brandon Bourgeois and Christopher Sater delve into the often misguided advice that can hinder business transactions. They discuss how well-meaning suggestions from friends and family can lead to costly mistakes, particularly in the emotional landscape of buying or selling a business. The conversation emphasizes the importance of filtering advice through a lens of expertise and market knowledge, rather than relying solely on personal connections. They share anecdotes illustrating the pitfalls of waiting for a better offer, the dangers of withholding information from buyers, and the necessity of transparency in negotiations. The hosts advocate for a balanced approach to advice, encouraging listeners to trust professionals who understand the intricacies of business transactions while remaining cautious of unsolicited opinions that may not align with their best interests.