How to Build a Brand People Feel Connected To—Not Just Sold To: Expert Insights from Kevin Perlmutter
Mon Dec 22 2025
Unlocking Emotional Insights in Marketing with Kevin Perlmutter
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Kevin Perlmutter, Chief Strategist and Founder of Limbic Brand Evolution. They discuss the importance of emotional insights in brand strategy and marketing, and delve into Kevin's book, 'Brand Desire'. Kevin shares his journey and how understanding behavioral science can transform traditional brand strategies, making a strong case for the necessity of connecting emotionally with customers. Tune in to discover Kevin's revolutionary concepts like 'shared emotional motivation' and how they can set your brand apart in today's market. Learn actionable insights on why understanding customer emotions is crucial and how to implement these strategies effectively.
ABOUT KEVIN:
Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy which puts emotional insight at the center of how brands attract and retain customers. He’s also Author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach – as a behavioral science-rooted brand consultant and as a customer-centricity work session facilitator and speaker – to guide the development of more effective methods for brand evolution and customer engagement.
KEY POINTS:
Emotion drives decisions: Customers choose brands based on how they feel, not just features or logic—emotional insight is the real driver of connection and loyalty.Your “who” matters more than your “why”: A strong brand starts with deeply understanding your audience’s motivations, needs, and desires—not just defining what your brand stands for.Resonance beats persuasion: Traditional, persuasion-based marketing is outdated; brands win today by creating relevance and shared emotional connection, not by selling harder.
LINKS MENTIONED IN THE EPISODE:
Website: https://www.limbicbrandevolution.com/
LinkedIn: https://www.linkedin.com/in/kevinperlmutter/
Instagram: @kevinperlmutter
CONNECT WITH ME:
WEBSITE: www.maryczarneckispeaks.com
FACEBOOK: https://www.facebook.com/maryczaronline
INSTAGRAM: instagram.com/maryczarnecki_
LINKEDIN: linkedin.com/in/mczarnecki/
SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B
APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371
Hosted on Acast. See acast.com/privacy for more information.
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Unlocking Emotional Insights in Marketing with Kevin Perlmutter In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Kevin Perlmutter, Chief Strategist and Founder of Limbic Brand Evolution. They discuss the importance of emotional insights in brand strategy and marketing, and delve into Kevin's book, 'Brand Desire'. Kevin shares his journey and how understanding behavioral science can transform traditional brand strategies, making a strong case for the necessity of connecting emotionally with customers. Tune in to discover Kevin's revolutionary concepts like 'shared emotional motivation' and how they can set your brand apart in today's market. Learn actionable insights on why understanding customer emotions is crucial and how to implement these strategies effectively. ABOUT KEVIN: Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy which puts emotional insight at the center of how brands attract and retain customers. He’s also Author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach – as a behavioral science-rooted brand consultant and as a customer-centricity work session facilitator and speaker – to guide the development of more effective methods for brand evolution and customer engagement. KEY POINTS: Emotion drives decisions: Customers choose brands based on how they feel, not just features or logic—emotional insight is the real driver of connection and loyalty.Your “who” matters more than your “why”: A strong brand starts with deeply understanding your audience’s motivations, needs, and desires—not just defining what your brand stands for.Resonance beats persuasion: Traditional, persuasion-based marketing is outdated; brands win today by creating relevance and shared emotional connection, not by selling harder. LINKS MENTIONED IN THE EPISODE: Website: https://www.limbicbrandevolution.com/ LinkedIn: https://www.linkedin.com/in/kevinperlmutter/ Instagram: @kevinperlmutter CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.