190 Win more clients with empathy (even if you haven't walked in their shoes)
Fri Aug 22 2025
Most business advice says: “Show empathy. Tell clients you’ve been there too.”
But here’s the truth: clients don’t care if you’ve walked in their shoes. What they care about is whether you understand their challenges—and whether you’ll treat them without judgment.
In this episode of Strategic Storytelling, you’ll discover:
Why oversharing personal stories can backfire with clients.
The #1 rule of empathy that keeps clients from walking away.
Three practical ways to show clients you “get” them—through words, processes, and stories.
How to tell stories that build trust, respect your clients, and attract the right kind of business.
If you want to build stronger client relationships, win more business, and avoid common empathy pitfalls, this episode is for you.
Resources mentioned in this episode:
Free guide: The 3 Most Important Stories Every Entrepreneur Needs. Click here.
Workbook: Cast the Characters of Your Business Story. Click here.
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Most business advice says: “Show empathy. Tell clients you’ve been there too.” But here’s the truth: clients don’t care if you’ve walked in their shoes. What they care about is whether you understand their challenges—and whether you’ll treat them without judgment. In this episode of Strategic Storytelling, you’ll discover: Why oversharing personal stories can backfire with clients. The #1 rule of empathy that keeps clients from walking away. Three practical ways to show clients you “get” them—through words, processes, and stories. How to tell stories that build trust, respect your clients, and attract the right kind of business. If you want to build stronger client relationships, win more business, and avoid common empathy pitfalls, this episode is for you. Resources mentioned in this episode: Free guide: The 3 Most Important Stories Every Entrepreneur Needs. Click here. Workbook: Cast the Characters of Your Business Story. Click here.