Studio 86

In this episode of the FilmTalks podcast our hosts explore the fundamental shifts in digital marketing anticipated for 2026, moving beyond mere hype to focus on structural changes. The discussion frames artificial intelligence as essential infrastructure rather than a simple tool, requiring brands to prioritise clarity and authority to remain visible in an AI-mediated world. Video content is presented as the vital interface for this new era, evolving from a promotional asset into a primary vehicle for discovery, trust, and commerce. Key strategies highlighted include the transition from traditional search to Answer Engine Optimisation, the necessity of first-party data, and the rise of content-led social transactions. Ultimately, the source argues that businesses must build resilient video systems rather than isolated campaigns to avoid becoming invisible as the digital landscape transforms. Disclaimer: The FilmTalks podcast is created by AI @Studio86stockholm https://studio86.se