Subscription Claims, Compliance, and Where Brands Get Burned - An Interview with Natascia Taken
Tue Feb 03 2026
Claims are one of the fastest ways subscription brands grow and one of the fastest ways they get into trouble.
In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims.
We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover:
Why copying competitor claims is one of the biggest legal mistakes brands makeThe difference between supporting a benefit and claiming an outcomeHow testimonials and influencer quotes are treated as brand claimsWhere the FDA and FTC draw the line on supplements, food, beauty, and consumer productsWhy subscription practices around cancellation and pricing are getting increased scrutinyHow to think about defensible claims without killing conversionConnect with Natascia directly on LinkedIn: https://www.linkedin.com/in/natascia-taken-b17b1b79/
If you run subscriptions in supplements, beauty, wellness, food, or consumer products, this episode will help you understand how to market confidently without creating unnecessary legal exposure.
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Claims are one of the fastest ways subscription brands grow and one of the fastest ways they get into trouble. In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims. We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover: Why copying competitor claims is one of the biggest legal mistakes brands makeThe difference between supporting a benefit and claiming an outcomeHow testimonials and influencer quotes are treated as brand claimsWhere the FDA and FTC draw the line on supplements, food, beauty, and consumer productsWhy subscription practices around cancellation and pricing are getting increased scrutinyHow to think about defensible claims without killing conversionConnect with Natascia directly on LinkedIn: https://www.linkedin.com/in/natascia-taken-b17b1b79/ If you run subscriptions in supplements, beauty, wellness, food, or consumer products, this episode will help you understand how to market confidently without creating unnecessary legal exposure. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified. Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com