#32 Mike Grinberg — From Audience Engagement to Clients: Unpacking the Trust Gap for Consultants
Fri Sep 05 2025
Mike Grinberg is passionate about meaningful engagement and the power of a clear narrative. Rather than just posting for the sake of attention, Mike believes that every message—whether humorous or insightful—should support a bigger purpose and encourage others to see their challenges in a new light. For Mike, it’s not about being everywhere all at once, but about building trust and bringing a strong point of view that truly resonates. Otherwise, as he says, you risk becoming just another voice in the noise—unless, of course, your calling is to be a comedian.
__
DOTS PODCAST ON ALL PLATFORMS
YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O
Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099
Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269
Podcasters: https://podcasters.spotify.com/pod/show/paulsyng
__
GRAB YOUR CEO CLARITY STARTER KIT
http://claritytoscale.biz
READ PLATONIC BLOG
https://paulsyng.com/blog/
NEED HELP WITH A COMPLEX CHALLENGE?
https://paulsyng.com
__
SPEAKER LINKS
Host, Paul Syng:
https://x.com/paulsyng
https://www.linkedin.com/in/paulsyng/
Guest, Mike Grinberg
https://www.linkedin.com/in/mikegrinberg/
__
CHAPTERS
0:00 - 8:45: The Hook: De-Risking Boutiques Against Giants
8:45 - 17:32: The Trust Void: Why Engagement Fails Pipelines
17:32 - 28:05: Market Diagnostics: Align Growth with Reality
28:05 - 45:09: Sales Gravity: Questions, No's, and Proxy Busting
45:09 - 59:24: IP as Moat: From Nested Dolls to Bait-and-Switch Traps
59:24 - 1:20:18: Thought Leadership Unmasked: Outcomes Over Polish
1:20:18 - 1:39:31: The Missing Bridge: Awareness to Paid Work
1:39:31 - 1:56:35: Outreach Alchemy: Lurkers, IP Demos, and Reach Rules
1:56:35 - 2:01:31: Core Close: De-Risking for Challengers + Parenthood Paradox
More
Mike Grinberg is passionate about meaningful engagement and the power of a clear narrative. Rather than just posting for the sake of attention, Mike believes that every message—whether humorous or insightful—should support a bigger purpose and encourage others to see their challenges in a new light. For Mike, it’s not about being everywhere all at once, but about building trust and bringing a strong point of view that truly resonates. Otherwise, as he says, you risk becoming just another voice in the noise—unless, of course, your calling is to be a comedian. __ DOTS PODCAST ON ALL PLATFORMS YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269 Podcasters: https://podcasters.spotify.com/pod/show/paulsyng __ GRAB YOUR CEO CLARITY STARTER KIT http://claritytoscale.biz READ PLATONIC BLOG https://paulsyng.com/blog/ NEED HELP WITH A COMPLEX CHALLENGE? https://paulsyng.com __ SPEAKER LINKS Host, Paul Syng: https://x.com/paulsyng https://www.linkedin.com/in/paulsyng/ Guest, Mike Grinberg https://www.linkedin.com/in/mikegrinberg/ __ CHAPTERS 0:00 - 8:45: The Hook: De-Risking Boutiques Against Giants 8:45 - 17:32: The Trust Void: Why Engagement Fails Pipelines 17:32 - 28:05: Market Diagnostics: Align Growth with Reality 28:05 - 45:09: Sales Gravity: Questions, No's, and Proxy Busting 45:09 - 59:24: IP as Moat: From Nested Dolls to Bait-and-Switch Traps 59:24 - 1:20:18: Thought Leadership Unmasked: Outcomes Over Polish 1:20:18 - 1:39:31: The Missing Bridge: Awareness to Paid Work 1:39:31 - 1:56:35: Outreach Alchemy: Lurkers, IP Demos, and Reach Rules 1:56:35 - 2:01:31: Core Close: De-Risking for Challengers + Parenthood Paradox