Why Being Good at What You Do Isn’t Enough Anymore
Wed Feb 04 2026
Digital Presence as a Business Asset, Not a Marketing TaskJoe and Sean talk honestly about a hard truth many small business owners are facing: being great at your craft isn’t enough anymore. In today’s digital landscape, visibility, trust, and consistency often matter just as much as skill. This episode reframes digital presence as a long-term business asset — not just a marketing chore — and explores why the businesses that invest in it early are the ones still standing strong years later.
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Digital Presence as a Business Asset, Not a Marketing TaskJoe and Sean talk honestly about a hard truth many small business owners are facing: being great at your craft isn’t enough anymore. In today’s digital landscape, visibility, trust, and consistency often matter just as much as skill. This episode reframes digital presence as a long-term business asset — not just a marketing chore — and explores why the businesses that invest in it early are the ones still standing strong years later.