Solving the Data and AI Literacy Crisis with Greg Freeman, CEO of Data Literacy Academy
Wed Feb 04 2026
This week on Tech Can’t Save Us, host Paul David is joined by Greg Freeman, founder and CEO of Data Literacy Academy, an organization dedicated to building data-confident cultures within the world’s top companies.
They discuss the staggering reality that up to 83% of the workforce is data illiterate, leaving businesses unable to effectively monetize or act upon the billions of dollars they invest in AI platforms and data infrastructure. Greg explains why technology alone cannot solve business problems if the people using it lack the confidence and mindset to make data-led decisions.
The conversation covers the critical role of leadership in driving change, the concept of "taught fear" in education, and how Data Literacy Academy uses live learning to transform anxious employees into confident data thinkers. Greg also shares insights on moving industry measurements from inputs and outputs to meaningful outcomes, treating data literacy as a multi-year cultural change rather than a one-off training session and the "champagne problem" of a data-literate workforce surfacing more business use cases than a data office can handle.Find more about Data Literacy Academy here: www.dl-academy.com
Follow Greg Freeman here:https://www.linkedin.com/in/gregdata/
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This week on Tech Can’t Save Us, host Paul David is joined by Greg Freeman, founder and CEO of Data Literacy Academy, an organization dedicated to building data-confident cultures within the world’s top companies. They discuss the staggering reality that up to 83% of the workforce is data illiterate, leaving businesses unable to effectively monetize or act upon the billions of dollars they invest in AI platforms and data infrastructure. Greg explains why technology alone cannot solve business problems if the people using it lack the confidence and mindset to make data-led decisions. The conversation covers the critical role of leadership in driving change, the concept of "taught fear" in education, and how Data Literacy Academy uses live learning to transform anxious employees into confident data thinkers. Greg also shares insights on moving industry measurements from inputs and outputs to meaningful outcomes, treating data literacy as a multi-year cultural change rather than a one-off training session and the "champagne problem" of a data-literate workforce surfacing more business use cases than a data office can handle.Find more about Data Literacy Academy here: www.dl-academy.com Follow Greg Freeman here:https://www.linkedin.com/in/gregdata/