AV’s Hutton Says Cost Per Effect Key in Drones
Thu Jan 29 2026
Russia invasion of Ukraine “has completely reframed perceptions of drone utility and value. Where once high-end, exquisite systems dominated the procurement logic, today there’s a much clearer recognition that quantity and replaceability are just as critical,” says AV Chief Growth Officer Church Hutton. On this episode of the Tech Disruptors podcast, Hutton tells Bloomberg Intelligence senior defense weapons analyst Wayne Sanders how the landscape of drone technologies and the scalability of platforms must balance between rapid production and programs of record, while maintaining a technological advantage over adversary weapon systems. Critical to this process is reducing “cost per effect” so that we’re no longer shooting down $10,000 drones with million-dollar interceptors. AV and other defense tech companies continue to have this as their mission statement.
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Russia invasion of Ukraine “has completely reframed perceptions of drone utility and value. Where once high-end, exquisite systems dominated the procurement logic, today there’s a much clearer recognition that quantity and replaceability are just as critical,” says AV Chief Growth Officer Church Hutton. On this episode of the Tech Disruptors podcast, Hutton tells Bloomberg Intelligence senior defense weapons analyst Wayne Sanders how the landscape of drone technologies and the scalability of platforms must balance between rapid production and programs of record, while maintaining a technological advantage over adversary weapon systems. Critical to this process is reducing “cost per effect” so that we’re no longer shooting down $10,000 drones with million-dollar interceptors. AV and other defense tech companies continue to have this as their mission statement.