The Connected Journey: Paco Pérez-Lozao on What’s Next in Travel & Hospitality
Tue Sep 16 2025
What does the future of hospitality look like in an era of AI, personalization, loyalty and sustainability? And how can providers keep pace with rising guest expectations?
In this special episode of dojo.live, we sat down with Paco Pérez-Lozao Rüter, President of Hospitality at Amadeus IT Group, during the company’s media event in New York City. The conversation unpacks insights from Amadeus’ latest global research report, Connected Journeys: How will technology transform travel in the next decade? and explores what it all means for the future of hospitality.
From the role of generative AI in shaping inspiration, search, and booking to the evolving power of hotel loyalty programs, Paco shares a forward-looking perspective on how technology is reshaping the guest journey. We discuss why disruption management is emerging as a true competitive differentiator, where automation must be balanced with the human touch, and how hoteliers can leverage modern retailing and personalization while safeguarding traveler privacy.
The conversation also touches on sustainability, industry-wide tech gaps, and the pace of adoption—highlighting the opportunities and challenges that lie ahead as hospitality providers move from “crawl” to “run” mode. Packed with data and insights from Amadeus’ research, this episode offers a clear-eyed view of how travel is evolving and what hospitality leaders need to know to stay ahead.
About Paco Pérez-Lozao
Paco Pérez-Lozao leads Amadeus’ global Hospitality business since 2018, including its Destinations line, overseeing tech solutions that help hotels and destination organizations grow, optimize operations, and elevate the traveler experience. Since spearheading the creation of the Hospitality business unit in Amadeus, he has played a key role in positioning Amadeus as a trusted technology partner across the hospitality and travel ecosystem.
A seasoned executive with over 30 years in travel technology, Paco has held senior roles in Commercial, Corporate Strategy, M&As, and Business Development at Amadeus, contributing to the company’s diversification and expansion into new markets. He previously led the Strategic Growth Business Unit to support growth in key areas of the travel sector, such as Airport IT, Travel Intelligence, and Digital Payments. Some of these Amadeus businesses have evolved to become top players in their respective sectors.
Paco began his career in consulting at Accenture and holds an MBA from INSEAD, along with two engineering degrees from the Technical University of Aachen, in Germany. He brings a global perspective and a deep understanding of the intersection between technology, travel, and investment.
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What does the future of hospitality look like in an era of AI, personalization, loyalty and sustainability? And how can providers keep pace with rising guest expectations? In this special episode of dojo.live, we sat down with Paco Pérez-Lozao Rüter, President of Hospitality at Amadeus IT Group, during the company’s media event in New York City. The conversation unpacks insights from Amadeus’ latest global research report, Connected Journeys: How will technology transform travel in the next decade? and explores what it all means for the future of hospitality. From the role of generative AI in shaping inspiration, search, and booking to the evolving power of hotel loyalty programs, Paco shares a forward-looking perspective on how technology is reshaping the guest journey. We discuss why disruption management is emerging as a true competitive differentiator, where automation must be balanced with the human touch, and how hoteliers can leverage modern retailing and personalization while safeguarding traveler privacy. The conversation also touches on sustainability, industry-wide tech gaps, and the pace of adoption—highlighting the opportunities and challenges that lie ahead as hospitality providers move from “crawl” to “run” mode. Packed with data and insights from Amadeus’ research, this episode offers a clear-eyed view of how travel is evolving and what hospitality leaders need to know to stay ahead. About Paco Pérez-Lozao Paco Pérez-Lozao leads Amadeus’ global Hospitality business since 2018, including its Destinations line, overseeing tech solutions that help hotels and destination organizations grow, optimize operations, and elevate the traveler experience. Since spearheading the creation of the Hospitality business unit in Amadeus, he has played a key role in positioning Amadeus as a trusted technology partner across the hospitality and travel ecosystem. A seasoned executive with over 30 years in travel technology, Paco has held senior roles in Commercial, Corporate Strategy, M&As, and Business Development at Amadeus, contributing to the company’s diversification and expansion into new markets. He previously led the Strategic Growth Business Unit to support growth in key areas of the travel sector, such as Airport IT, Travel Intelligence, and Digital Payments. Some of these Amadeus businesses have evolved to become top players in their respective sectors. Paco began his career in consulting at Accenture and holds an MBA from INSEAD, along with two engineering degrees from the Technical University of Aachen, in Germany. He brings a global perspective and a deep understanding of the intersection between technology, travel, and investment.