KPI-First Solutions w/Sonaria’s John Wirthlin
Thu Feb 05 2026
Most businesses have key performance indicators, metrics, or other measurable outcomes they want to accomplish. In the supply chain, that could range from same-day shipping to upper-90% inventory accuracy and improved data. This week, Sonaria's John Wirthlin joins the pod to explain why addressing those KPIs should be a cornerstone of your sales strategy. How does a KPI-first philosophy help sell more solutions like RFID and inventory management hardware? How do metrics differ across industries? What are business leaders asking for now, and what will they need tomorrow?
Learn more about Sonaria's RFID Software!
Around the Nation: Enroll your new reps in BlueStar Academy!
#VARValue - Why should VARs partner with Sonaria as an ISV—and where are the biggest opportunities?
On Our Radar
John W - Making data easy and Sonaria's comic books
Dean - Protein "evolution engine"
John M - Is Earth going to lose gravity for 7 seconds? (Weird conspiracy theory alert!)
Keep in Touch!
Email – nation@bluestarinc.com
LinkedIn - https://www.linkedin.com/company/blue-star
Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe
Sponsored by:
Elo Non-Touch Displays
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Most businesses have key performance indicators, metrics, or other measurable outcomes they want to accomplish. In the supply chain, that could range from same-day shipping to upper-90% inventory accuracy and improved data. This week, Sonaria's John Wirthlin joins the pod to explain why addressing those KPIs should be a cornerstone of your sales strategy. How does a KPI-first philosophy help sell more solutions like RFID and inventory management hardware? How do metrics differ across industries? What are business leaders asking for now, and what will they need tomorrow? Learn more about Sonaria's RFID Software! Around the Nation: Enroll your new reps in BlueStar Academy! #VARValue - Why should VARs partner with Sonaria as an ISV—and where are the biggest opportunities? On Our Radar John W - Making data easy and Sonaria's comic books Dean - Protein "evolution engine" John M - Is Earth going to lose gravity for 7 seconds? (Weird conspiracy theory alert!) Keep in Touch! Email – nation@bluestarinc.com LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe Sponsored by: Elo Non-Touch Displays