the proteinification of everything.
Tue Feb 03 2026
If there’s a will, there’s a whey. Okay…the protein jokes end now, sorry. For episode 126 of Telepathy, Enzo and Anna analyze the recent protein pandemic, or what Enzo calls the “proteinifcation” of everything. They unpack recent diet culture trends and how certain food groups have been demonized in the past. With low-carb diets being praised, why is protein the only macronutrient that has yet to be villainized? They also discuss how protein has become more accessible and, therefore, more profitable. As opposed to spending $50 on a rib-eye steak, you could just spend $2 on Starbucks protein cold foam! As a pescatarian, Enzo also addresses the “insufficient protein consumption” allegations. Finally, Anna brings light to the evolution of protein bars, from RX bars to David Bars. Are the ingredients changing based on new scientific information, or is it just the newest food fad?
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If there’s a will, there’s a whey. Okay…the protein jokes end now, sorry. For episode 126 of Telepathy, Enzo and Anna analyze the recent protein pandemic, or what Enzo calls the “proteinifcation” of everything. They unpack recent diet culture trends and how certain food groups have been demonized in the past. With low-carb diets being praised, why is protein the only macronutrient that has yet to be villainized? They also discuss how protein has become more accessible and, therefore, more profitable. As opposed to spending $50 on a rib-eye steak, you could just spend $2 on Starbucks protein cold foam! As a pescatarian, Enzo also addresses the “insufficient protein consumption” allegations. Finally, Anna brings light to the evolution of protein bars, from RX bars to David Bars. Are the ingredients changing based on new scientific information, or is it just the newest food fad?