THE 505 PODCAST

Get The Paid Offer Playbook here: https://the505podcast.courses/paidofferplaybook Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 What’s up Rock Nation! Today we’re joined by Matt, a creator who’s built over $5 million using nothing but organic LinkedIn content. No ads, no virality, no fluff. While most people chase views, Matt built a system that turns conversations into clients. In this episode, we break down why LinkedIn is the most honest platform on the internet, how to sell without feeling salesy, why vanity metrics don’t matter, and how to turn your personal brand into a real business. Check out Matt here: https://www.youtube.com/@matthewlakajev https://www.instagram.com/matthewlakajev/ SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report Kostas' Lightroom Presets https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACK Timestamps: 0:00 - Intro 0:57 - Paid Offer Playbook 1:08 - Making your first sale on LinkedIn 1:57 - How to navigate LinkedIn DMs without being salesy 3:58 - Why empty views and vanity metrics don’t matter 8:45 - Posting content that’s too broad vs too specific 11:04 - Artlist 11:47 - Should you ever make broader content for reach? 14:11 - Balancing personal brand content vs sales content 16:39 - Authority is about knowledge, not followers 19:33 - DM protocols for booking meetings 24:50 - Crafting a winning offer once your niche is clear 30:34 - Don’t reinvent the wheel with your offer 31:52 - Coachella, music, and side tangents 32:52 - Content’s real purpose: starting conversations 36:16 - Talking to your audience to find better offers 42:56 - Using AI without losing your voice 44:47 - The “slop” problem on LinkedIn content 45:30 - Trust, lived experience, and AI-written content 49:29 - Offer viability + trust 54:23 - Growing a newsletter from LinkedIn 58:43 - Lead magnets vs committing to a newsletter 1:00:45 - Email sequences and selling without selling 1:02:26 - Australia has the best coffee in the world 1:03:29 - Coffee culture, Aussies, and Bali 1:05:24 - Lead magnets vs story-based emails 1:06:30 - Why most newsletters fail 1:08:01 - Email as a pen-pal relationship 1:08:58 - What actually drives real revenue on LinkedIn 1:15:33 - Repurposing video content for LinkedIn 1:18:36 - Paid To Be You 1:23:36 - LinkedIn content strategy examples 1:24:32 - Tools, DMs, and automation limitations 1:26:08 - Where DMs fit into lead magnets 1:27:42 - Why LinkedIn feels overwhelming to add 1:31:44 - Live streaming, fandom, and creator scale 1:37:26 - Podcasts expose who people really are 1:41:32 - Reducing noise, focus, and nervous system regulation 1:47:09 - “Hiding the broccoli in the cake” 1:55:09 - Final mindset shifts and closing reflections If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/