How to Rank #1 on Booking.com (Tactics Explained)
Sat Jan 31 2026
Don't forget to SUBSCRIBE!I find that everyone talks predominantly about Airbnb SEO. But I find it hard to find anyone talking about how to rank higher on Booking.com.For most Hotels, Motels, and Short Term Rentals, Booking.com is the engine room that drives the most consistent volume. Yet, most of us treat it as a "set and forget" channel. We feed the rates from our PMS and hope for the best.In this episode, I sit down with Miro Gospodinov, the founder of myDataValue, to reverse-engineer the Booking.com algorithm.Miro explains why the way most of us manage revenue—by lowering base rates in our PMS—is actually a "Silent Discount" that the algorithm ignores. He breaks down the exact strategy to trigger visibility boosts using the "Pyramid" method.📋 In this episode, we discuss:00:00 - Intro & Who is Miro?02:30 - Why Ranking #1 Matters (70% More Bookings) 06:00 - The Booking.com Algorithm: Pricing vs. Promotions 09:20 - The "Billboard Effect" & Genius Program 11:31 - The 30% Rule: How Price Impacts Rank 14:50 - The "Great Parity" Problem (95% Fail This) 17:00 - Promotions vs. PMS Discounts 20:13 - How to Track Your Ranking (The Spreadsheet Method) 23:00 - Why Hotels are Ahead of STRs in Revenue Management 26:30 - Future Trends: AI Agents & Search 28:00 - Summary & Final Tips#HospitalityLeadership #SystemiseToScale #STRGrowthSHOW LINKSGUEST LINKS: 🔹 myDataValue: https://mydatavalue.com 🔹 Connect with Miro: https://linkedin.com/in/miro-g?originalSubdomain=ukDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.
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Don't forget to SUBSCRIBE!I find that everyone talks predominantly about Airbnb SEO. But I find it hard to find anyone talking about how to rank higher on Booking.com.For most Hotels, Motels, and Short Term Rentals, Booking.com is the engine room that drives the most consistent volume. Yet, most of us treat it as a "set and forget" channel. We feed the rates from our PMS and hope for the best.In this episode, I sit down with Miro Gospodinov, the founder of myDataValue, to reverse-engineer the Booking.com algorithm.Miro explains why the way most of us manage revenue—by lowering base rates in our PMS—is actually a "Silent Discount" that the algorithm ignores. He breaks down the exact strategy to trigger visibility boosts using the "Pyramid" method.📋 In this episode, we discuss:00:00 - Intro & Who is Miro?02:30 - Why Ranking #1 Matters (70% More Bookings) 06:00 - The Booking.com Algorithm: Pricing vs. Promotions 09:20 - The "Billboard Effect" & Genius Program 11:31 - The 30% Rule: How Price Impacts Rank 14:50 - The "Great Parity" Problem (95% Fail This) 17:00 - Promotions vs. PMS Discounts 20:13 - How to Track Your Ranking (The Spreadsheet Method) 23:00 - Why Hotels are Ahead of STRs in Revenue Management 26:30 - Future Trends: AI Agents & Search 28:00 - Summary & Final Tips#HospitalityLeadership #SystemiseToScale #STRGrowthSHOW LINKSGUEST LINKS: 🔹 myDataValue: https://mydatavalue.com 🔹 Connect with Miro: https://linkedin.com/in/miro-g?originalSubdomain=ukDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.