Ep40: How Meta Ads Fit Into Online Offer Growth (And Why They’re Not a Magic Fix) with guest Ash Boston
Tue Dec 16 2025
When to start using Meta ads, how they fit into your bigger strategy, and what to know before hiring an ads manager.
Meta ads and Facebook ads are often positioned as the answer to scaling your online offer - and they ARE an essential ingredient to do this - but for many business owners, running ads leads to frustration, wasted spend, and confusion about what’s actually not working.
In this episode, Jada sits down with Ash Boston, Paid Ads Specialist and Funnel Expert, to break down how ads really fit into online offer growth.
This conversation is for service-based women selling online courses, memberships, programs, and who are wondering:
Am I ready for Meta/Facebook ads?
Why didn’t ads work the last time I tried them?
Do I need to hire an ads manager - or would that be premature?
What should I be focussed on when using Facebook Ads for my Live Launches
What questions should I be asking when hiring someone to help me with my Meta Ads?Together, Jada and Ash unpack the truth that ads don’t create demand - they amplify what works. And when the foundations aren’t there, ads don’t hide the gaps… they expose them.
In this episode, you’ll hear:
Why Meta ads don’t fix broken funnels - and what they actually amplify.How ads interact with your launches, messaging, and conversion points.The biggest mistake online business owners make by running ads too early.When using ads makes most sense.The difference between organic growth, live launching, and paid traffic.What needs to be working before you hire an ads manager.Why ads are not “set and forget” - even once they’re live.How to use Meta ads as a support tool, not a replacement for strategy.This episode will help you make informed, aligned decisions about Meta ads - instead of defaulting to them because they’re marketed as the next logical step.
If you’re serious about growing your online offer in a way that’s sustainable, data-driven, and matched to your current business stage, this conversation will save you time, money, and a lot of unnecessary stress.
If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!
Connect with Ash Boston:
Instagram @ashleybostonhq
Website: https://www.ashleybostonhq.com/
Grab Ashley’s generous gift and download her Build Your Daily Leads System in just 5 Days Course (Use your special Code METAADS to get it for FREE): https://www.ashleybostonhq.com/5-day-leads-355964
💬 Let’s connect!
Instagram: @jada.businessmentor
Email: jada@riseandshinecollective.com.au
→ DM me on Instagram @jada.businessmentor if you’re ready to explore launching and scaling your online offer in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting or Holistic Online Business Growth Mentoring.
And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful - thank you in advance!
More
When to start using Meta ads, how they fit into your bigger strategy, and what to know before hiring an ads manager. Meta ads and Facebook ads are often positioned as the answer to scaling your online offer - and they ARE an essential ingredient to do this - but for many business owners, running ads leads to frustration, wasted spend, and confusion about what’s actually not working. In this episode, Jada sits down with Ash Boston, Paid Ads Specialist and Funnel Expert, to break down how ads really fit into online offer growth. This conversation is for service-based women selling online courses, memberships, programs, and who are wondering: Am I ready for Meta/Facebook ads? Why didn’t ads work the last time I tried them? Do I need to hire an ads manager - or would that be premature? What should I be focussed on when using Facebook Ads for my Live Launches What questions should I be asking when hiring someone to help me with my Meta Ads?Together, Jada and Ash unpack the truth that ads don’t create demand - they amplify what works. And when the foundations aren’t there, ads don’t hide the gaps… they expose them. In this episode, you’ll hear: Why Meta ads don’t fix broken funnels - and what they actually amplify.How ads interact with your launches, messaging, and conversion points.The biggest mistake online business owners make by running ads too early.When using ads makes most sense.The difference between organic growth, live launching, and paid traffic.What needs to be working before you hire an ads manager.Why ads are not “set and forget” - even once they’re live.How to use Meta ads as a support tool, not a replacement for strategy.This episode will help you make informed, aligned decisions about Meta ads - instead of defaulting to them because they’re marketed as the next logical step. If you’re serious about growing your online offer in a way that’s sustainable, data-driven, and matched to your current business stage, this conversation will save you time, money, and a lot of unnecessary stress. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! Connect with Ash Boston: Instagram @ashleybostonhq Website: https://www.ashleybostonhq.com/ Grab Ashley’s generous gift and download her Build Your Daily Leads System in just 5 Days Course (Use your special Code METAADS to get it for FREE): https://www.ashleybostonhq.com/5-day-leads-355964 💬 Let’s connect! Instagram: @jada.businessmentor Email: jada@riseandshinecollective.com.au → DM me on Instagram @jada.businessmentor if you’re ready to explore launching and scaling your online offer in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting or Holistic Online Business Growth Mentoring. And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful - thank you in advance!