Amazon FBA vs FBM in 2026: How Smart Brands Avoid Storage Fees and Stockouts
Fri Jan 30 2026
Amazon used to reward sellers who sent massive amounts of inventory into FBA.
That era is over.
In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operating Amazon-focused 3PLs in the industry.
They break down how Amazon’s aggressive stance on long term storage fees, inventory limits, and warehouse prioritization is forcing brands to rethink their entire fulfillment strategy.
This episode goes deep into hybrid FBA and FBM models, Seller Fulfilled Prime, and how brands can protect cash flow while staying in stock even when Amazon changes the rules overnight.
What you will learn in this episode
• Why Amazon is penalizing excess FBA inventory
• How Seller Fulfilled Prime actually works in 2026
• The real difference between FBA, FBM, and hybrid fulfillment models
• How multi-warehouse FBM setups maintain Prime eligibility
• Why inventory flexibility matters more than ever
• When it makes sense to move inventory out of Amazon warehouses
• How advanced 3PLs help brands pivot fast without losing sales
Mark also explains how national warehouse networks allow sellers to reach nearly the entire US population with two day shipping without relying solely on FBA.
Who this episode is for
• Amazon sellers frustrated with storage fees
• Brands hitting inventory limits or stockouts
• Operators running Shopify, Amazon, and Walmart together
• Sellers considering FBM or hybrid fulfillment
• Brands scaling beyond 500 orders per month
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Connect with Mark and G10 Fulfillment
Website: https://g10fulfillment.com
Facebook: https://www.facebook.com/G10Fulfillment
LinkedIn: https://www.linkedin.com/in/mark-becker-03b70854
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Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.
Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.
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Amazon used to reward sellers who sent massive amounts of inventory into FBA. That era is over. In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operating Amazon-focused 3PLs in the industry. They break down how Amazon’s aggressive stance on long term storage fees, inventory limits, and warehouse prioritization is forcing brands to rethink their entire fulfillment strategy. This episode goes deep into hybrid FBA and FBM models, Seller Fulfilled Prime, and how brands can protect cash flow while staying in stock even when Amazon changes the rules overnight. What you will learn in this episode • Why Amazon is penalizing excess FBA inventory • How Seller Fulfilled Prime actually works in 2026 • The real difference between FBA, FBM, and hybrid fulfillment models • How multi-warehouse FBM setups maintain Prime eligibility • Why inventory flexibility matters more than ever • When it makes sense to move inventory out of Amazon warehouses • How advanced 3PLs help brands pivot fast without losing sales Mark also explains how national warehouse networks allow sellers to reach nearly the entire US population with two day shipping without relying solely on FBA. Who this episode is for • Amazon sellers frustrated with storage fees • Brands hitting inventory limits or stockouts • Operators running Shopify, Amazon, and Walmart together • Sellers considering FBM or hybrid fulfillment • Brands scaling beyond 500 orders per month ------------------------------------------------------------- Connect with Mark and G10 Fulfillment Website: https://g10fulfillment.com Facebook: https://www.facebook.com/G10Fulfillment LinkedIn: https://www.linkedin.com/in/mark-becker-03b70854 ------------------------------------------------------------- Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...