The Athlete Brand Advisor Podcast

In this episode of the Athlete Brand Advisor Podcast, Greg Glynn, founder & CEO of Pliable Marketing interviewed Johnnie Perkins, an NIL Compliance & Athlete Services Strategist about NIL contracts, negotiating, and networking. Johnnie shared his extensive background in strategic operations, compliance, and contract negotiations, emphasizing his passion for college sports and his commitment to supporting student-athletes through NIL opportunities. They discussed the importance of building trust, maintaining relationships, and educating athletes about the financial implications of NIL deals.  Johnnie highlighted his daily routine of reading NIL-related resources and his goal of becoming a Manager of Athlete Relations. The episode also touched on the role of organizations like Athletes.org in collective bargaining and the positive impact of athletes using their NIL platforms for charitable causes.  NIL Compliance and Athlete Relations Johnnie shared his daily routine of reading NIL-related content and his extensive network of contacts in the sports world. Johnnie shared his extensive background in sports management, contract negotiations, and regulatory compliance, highlighting his experience in both public and private sectors. He emphasized the importance of building and maintaining strong relationships with student-athletes and their families, as well as understanding the varying NIL rules across different levels of sports and states. Johnnie also discussed the realities of NIL opportunities, noting that the median earnings for student-athletes are much lower than often reported, and stressed the need for clear communication and support to retain athletes. Building Trust in NIL Negotiations Greg and Johnnie discussed the importance of trust in athlete-school relationships and NIL negotiations. Johnnie shared personal experiences about building trust through follow-through and negotiation, emphasizing the value of keeping promises. They also talked about the challenges student-athletes face in the NIL world, including misleading opportunities and the need for personal advocacy.  Johnnie highlighted his extensive LinkedIn network in NIL and the importance of staying informed through various resources to support student-athletes. Athletes.org Transparency and Negotiations The discussion focused on Athletes.org's efforts to increase transparency in athlete endorsements and their work on a collective bargaining agreement for college athletes. Johnnie praised Athletes.org's collective bargaining document and shared his experience in contract negotiations, emphasizing that every challenge can be overcome with determination and proper negotiation strategies. He highlighted the complexity of labor laws across different states and the importance of building relationships and understanding collective bargaining to protect both student-athletes and institutions.  NIL Opportunities for Student-Athletes Johnnie and Greg discussed the positive impact of Name, Image, and Likeness (NIL) on student-athletes, emphasizing its potential to support athletes beyond their playing days. They highlighted inspiring examples of athletes using NIL for charitable causes and the importance of educating student-athletes about contracts and tax implications. Johnnie expressed his interest in a career focused on supporting student-athletes.  Episode Related Resources Contact Johnnie Perkins Website: JohnniePerkins.com Phone: 619-385-0474 Email: jperk0307@gmail.com Linkedin: https://www.linkedin.com/in/johnnie-perkins/ YouTube Resume video www.youtube.com/@johnnieperkinsreferee Sports Management World Wide NIL Course https://www.sportsmanagementworldwide.com/courses/name-image-likeness Use promo code PLIABLE100 to save $100 on your class! The Business of College Sports https://businessofcollegesports.com/ Athletes.org https://www.athletes.org/agents/ On3.com https://www.on3.com/nil/news/ Information for International Athletes https://businessofcollegesports.com/nil-for-international-athletes/ NIL Wire Newsletter https://www.nil-wire.com/subscribe?ref=OsTkKFt3Xb NIL Newsstand & Newsletter https://www.nilnewsstand.com/ Darren Heitner Newsletter https://www.linkedin.com/newsletters/newsletter-image-likeness-6995176238755545088/ Braley Keller NIL Blitz https://www.linkedin.com/newsletters/nil-blitz-7096874403442884608/ Mit Winter on Linkedin https://www.linkedin.com/in/mit-winter-75340912/ Rev U Newsletter https://www.linkedin.com/newsletters/nil-sideline-report-7397722696282931201/ Athlete Playbook by Kristi Dosh https://theathletesnilplaybook.com/