Allison Hardy | Building a Business That Supports Motherhood (Without the Hustle)
Wed Feb 04 2026
What happens when the career you worked your entire life for suddenly disappears — right in the middle of pregnancy?
In this episode of The Mama Making Podcast, Jessica sits down with email marketing strategist and mom of two Allison Hardy to talk about building a multi-six-figure business that actually supports motherhood — not one that drains it.
Allison shares her journey from college art professor to accidental entrepreneur, how postpartum depression forced her to rethink hustle culture, and why creating systems that work in the background changed everything. Together, they unpack identity shifts, redefining balance, getting your time back, and what it looks like to build a business that moves with the seasons of motherhood.
This is a grounded, honest conversation about letting go of pressure, honoring energy, and building something sustainable — in business and at home.
Main Topics Covered
Losing a “dream career” and rebuilding identity after motherhoodEntrepreneurship out of necessity vs. intentionPostpartum depression and creating systems that reduce stressSelling daily without constant launchingEmail funnels as nervous-system supportWhy balance isn’t real — and what works insteadGetting time back through systems at home and in businessTeaching kids about work, leadership, and flexibilityModeling entrepreneurship through everyday lifeThe power of not giving up when things feel messyResources Mentioned
Email funnels & automated email marketingLead magnets and evergreen content systemsCollaborations, bundles, and private podcast seriesPinterest, podcasting, and ads as long-term lead driversAI tools for business systems (and kid-friendly creativity!)How to Connect with Allison Hardy
Website: https://www.allisonhardy.comMembership: Emails That SellPodcast: Email EmpiresThis episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.
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What happens when the career you worked your entire life for suddenly disappears — right in the middle of pregnancy? In this episode of The Mama Making Podcast, Jessica sits down with email marketing strategist and mom of two Allison Hardy to talk about building a multi-six-figure business that actually supports motherhood — not one that drains it. Allison shares her journey from college art professor to accidental entrepreneur, how postpartum depression forced her to rethink hustle culture, and why creating systems that work in the background changed everything. Together, they unpack identity shifts, redefining balance, getting your time back, and what it looks like to build a business that moves with the seasons of motherhood. This is a grounded, honest conversation about letting go of pressure, honoring energy, and building something sustainable — in business and at home. Main Topics Covered Losing a “dream career” and rebuilding identity after motherhoodEntrepreneurship out of necessity vs. intentionPostpartum depression and creating systems that reduce stressSelling daily without constant launchingEmail funnels as nervous-system supportWhy balance isn’t real — and what works insteadGetting time back through systems at home and in businessTeaching kids about work, leadership, and flexibilityModeling entrepreneurship through everyday lifeThe power of not giving up when things feel messyResources Mentioned Email funnels & automated email marketingLead magnets and evergreen content systemsCollaborations, bundles, and private podcast seriesPinterest, podcasting, and ads as long-term lead driversAI tools for business systems (and kid-friendly creativity!)How to Connect with Allison Hardy Website: https://www.allisonhardy.comMembership: Emails That SellPodcast: Email EmpiresThis episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design. Follow The Mama Making Podcast on socials on Instagram and Facebook! Share and subscribe to the podcast: click this link Watch on YouTube: Click here!