From Hairstylist to 1M+ Download Podcast Host & Founder: Her Viral Moment & the Real Deal With Building a Successful AF Fitness Brand with Kristy Castillo
Wed Jul 30 2025
FREE ON DEMAND TRAINING: The same system my client used to go from $500/m to $15,000/m in under 5 months | FREE 35-minute on-demand training:
https://paigevandy.com/masterclass-opt-in
In this episode, Paige sits down with Kristy Castillo—hair stylist turned online fitness coach and host of the Unf*ck Your Fitness podcast—to talk about what really happens when your podcast blows up... even if you're not ready for it.
Kristy shares the behind-the-scenes of how she transitioned from running a chair to running a business, what made her podcast explode seemingly overnight, and how she handled the unexpected flood of leads (while also going through a really hard time in her personal life).
This episode is for the ones who aren’t afraid to figure it out as they go.
You’ll discover:
How Kristy went from hairstylist to fitness coach and why 2020 changed everything
The exact moment her podcast took off—and what she did (and didn’t) do to grow it
Why authentic storytelling—not just strategy—is what made her brand magnetic
What happened when her business blew up before she was ready, and how she rebuilt it piece by piece
The surprising parallels between fitness and entrepreneurship that keep her going when life gets messy
If you want to grow a brand that’s real, sustainable, and built on connection—not just hype—this episode will remind you what’s possible when you show up and speak your truth.
If you're an entrepreneur building & growing a MEMBERSHIP COMMUNITY, check out:
Million Dollar Memberships Club to start and grow your own membership site community and build your recurring revenue.
Listen to the Million Dollar Memberships Podcast here
Free Training: The 4-Part System to Launch & Scale a 6 & 7 Figure Membership https://paigevandy.com/masterclass-opt-in
Let’s connect:
IG @themembershipmuse TikTok @membershipmuseofficial
Want to work with Paige 1 on 1 to grow your membership community? Email at paige@paigevandy.com
Connect with Kristy:
Instagram: @kristycastillofit
Listen to: Unf*ck Your Fitness Podcast
More
FREE ON DEMAND TRAINING: The same system my client used to go from $500/m to $15,000/m in under 5 months | FREE 35-minute on-demand training: https://paigevandy.com/masterclass-opt-in In this episode, Paige sits down with Kristy Castillo—hair stylist turned online fitness coach and host of the Unf*ck Your Fitness podcast—to talk about what really happens when your podcast blows up... even if you're not ready for it. Kristy shares the behind-the-scenes of how she transitioned from running a chair to running a business, what made her podcast explode seemingly overnight, and how she handled the unexpected flood of leads (while also going through a really hard time in her personal life). This episode is for the ones who aren’t afraid to figure it out as they go. You’ll discover: How Kristy went from hairstylist to fitness coach and why 2020 changed everything The exact moment her podcast took off—and what she did (and didn’t) do to grow it Why authentic storytelling—not just strategy—is what made her brand magnetic What happened when her business blew up before she was ready, and how she rebuilt it piece by piece The surprising parallels between fitness and entrepreneurship that keep her going when life gets messy If you want to grow a brand that’s real, sustainable, and built on connection—not just hype—this episode will remind you what’s possible when you show up and speak your truth. If you're an entrepreneur building & growing a MEMBERSHIP COMMUNITY, check out: Million Dollar Memberships Club to start and grow your own membership site community and build your recurring revenue. Listen to the Million Dollar Memberships Podcast here Free Training: The 4-Part System to Launch & Scale a 6 & 7 Figure Membership https://paigevandy.com/masterclass-opt-in Let’s connect: IG @themembershipmuse TikTok @membershipmuseofficial Want to work with Paige 1 on 1 to grow your membership community? Email at paige@paigevandy.com Connect with Kristy: Instagram: @kristycastillofit Listen to: Unf*ck Your Fitness Podcast