Selling with Integrity: Steve Heroux on Redefining Success in Modern Sales
Thu Dec 18 2025
In this powerful and eye-opening episode of The Big Fish Cares Podcast, we sit down with Steve Heroux, Founder of The Sales Collective and author of The Sales Contrarian, to uncover what it truly means to sell with authenticity, integrity, and purpose in a world dominated by outdated sales tactics!
Steve shares his raw personal journey from growing up with anxiety, navigating a turbulent childhood, and discovering painting as an emotional lifeline, to becoming a Top 1% performer at Cutco and Aflac. At the height of corporate success, Steve made the bold decision to walk away from traditional sales culture and rebuild the profession from the ground up.
Steve also breaks down the real psychology behind objections, why traditional closing tactics fail, and how to sell in a way that actually strengthens trust instead of damaging it!
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In this powerful and eye-opening episode of The Big Fish Cares Podcast, we sit down with Steve Heroux, Founder of The Sales Collective and author of The Sales Contrarian, to uncover what it truly means to sell with authenticity, integrity, and purpose in a world dominated by outdated sales tactics! Steve shares his raw personal journey from growing up with anxiety, navigating a turbulent childhood, and discovering painting as an emotional lifeline, to becoming a Top 1% performer at Cutco and Aflac. At the height of corporate success, Steve made the bold decision to walk away from traditional sales culture and rebuild the profession from the ground up. Steve also breaks down the real psychology behind objections, why traditional closing tactics fail, and how to sell in a way that actually strengthens trust instead of damaging it!