Hiding Your Address on Google Business? Here's Why You Shouldn't
Wed Feb 04 2026
Hiding your address might feel safe —but it could be killing your local SEO and tanking your Business visibility. If you’re a home-based or service-area business, you’ve probably been told to hide your address on your Google Business Profile (or Google My Business) and trust that everything will be fine.In competitive local markets, that advice is often incomplete — and it can quietly limit your rankings, calls, and growth.In this episode, I break down:~Why your business address still matters for local SEO~What Google actually allows for service-area businesses~How proximity impacts Map Pack and “near me” searches~Why AI tools like ChatGPT and Gemini rely on address data~The 3 real options if you don’t have a storefront~How to improve visibility without risking suspensionI’m not here to explain how to game the system or break Google’s rules. This episode is about making informed decisions that help your business grow safely and sustainably.If you’ve been confused, frustrated, or stuck on this decision, this episode will help you understand your options clearly.
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Hiding your address might feel safe —but it could be killing your local SEO and tanking your Business visibility. If you’re a home-based or service-area business, you’ve probably been told to hide your address on your Google Business Profile (or Google My Business) and trust that everything will be fine.In competitive local markets, that advice is often incomplete — and it can quietly limit your rankings, calls, and growth.In this episode, I break down:~Why your business address still matters for local SEO~What Google actually allows for service-area businesses~How proximity impacts Map Pack and “near me” searches~Why AI tools like ChatGPT and Gemini rely on address data~The 3 real options if you don’t have a storefront~How to improve visibility without risking suspensionI’m not here to explain how to game the system or break Google’s rules. This episode is about making informed decisions that help your business grow safely and sustainably.If you’ve been confused, frustrated, or stuck on this decision, this episode will help you understand your options clearly.