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PodcastsRank #6769
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The Bottom Line

BBC Radio 4
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BusinessPodcastsSociety & CulturePersonal JournalsENunited-kingdomDaily or near-daily
4.7 / 5
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University
Top 13.5% by pitch volume (Rank #6769 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
422
Founded
N/A
Category
Business
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: 40K–100K / month
Canonical: https://podpitch.com/podcasts/the-bottom-line-2
Cadence: Active weekly
Reply rate: Under 2%

Latest Episodes

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Dynamic Pricing: Who Profits?

Thu Feb 05 2026

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Everyone wants to get the best price they can when they buy, whether that’s a product, a service or an experience. But the ‘best price’ can look different for different people, and at different times. Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them depending on a range of sophisticated considerations. But this has made pricing less predictable and left customers feeling like the prices are often stacked against them; most notably after the Oasis reunion tour ticket sales in 2024. Is dynamic pricing really as bad as we all think? Evan and guests look at the psychology behind consumer perceptions of dynamic pricing, and ask how different industries can utilise the pricing model to benefit themselves and their customers. Guests: Richard Howle, founder of RH Insights Zoisa North-Bond, CEO of Octopus Energy for Business Marco Bertini, Professor of Marketing at Esade Business School Production team: Presenter: Evan Davis Producer: Mhairi MacKenzie Production Co-ordinator: Katie Morrison Sound engineers: Daniel Fox and Steve Greenwood Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

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Everyone wants to get the best price they can when they buy, whether that’s a product, a service or an experience. But the ‘best price’ can look different for different people, and at different times. Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them depending on a range of sophisticated considerations. But this has made pricing less predictable and left customers feeling like the prices are often stacked against them; most notably after the Oasis reunion tour ticket sales in 2024. Is dynamic pricing really as bad as we all think? Evan and guests look at the psychology behind consumer perceptions of dynamic pricing, and ask how different industries can utilise the pricing model to benefit themselves and their customers. Guests: Richard Howle, founder of RH Insights Zoisa North-Bond, CEO of Octopus Energy for Business Marco Bertini, Professor of Marketing at Esade Business School Production team: Presenter: Evan Davis Producer: Mhairi MacKenzie Production Co-ordinator: Katie Morrison Sound engineers: Daniel Fox and Steve Greenwood Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

Key Metrics

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Pitches sent
40
From PodPitch users
Rank
#6769
Top 13.5% by pitch volume (Rank #6769 of 50,000)
Average rating
4.7
Ratings count may be unavailable
Reviews
5
Written reviews (when available)
Publish cadence
Daily or near-daily
Active weekly
Episode count
422
Data updated
Feb 10, 2026
Social followers
2.1M

Public Snapshot

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BusinessPodcastsSociety & CulturePersonal Journals
Country
United Kingdom
Language
English
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Thu Feb 05 2026

Audience & Outreach (Public)

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Audience range
40K–100K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
Private
Hidden on public pages
Replies received
Private
Hidden on public pages

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
2.1M
Contact available
Yes
Masked on public pages
Sponsors detected
Yes
Guest format
Yes

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor mentionsLikely
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Reviews

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4.7 / 5
RatingsN/A
Written reviews5

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Frequently Asked Questions About The Bottom Line

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What is The Bottom Line about?

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University

How often does The Bottom Line publish new episodes?

Daily or near-daily

How many listeners does The Bottom Line get?

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