Purpose, new chapters, imposter syndrome—plus a conversation with Carlyn Loncaric
Wed Feb 04 2026
Hi! Eva here.This episode is a little different.
In the first part, I take you behind the scenes of my work and share what has always driven me — an obsession with precision when it comes to messaging, thought leadership, and reputation. I talk about why I’m launching Hartling Communications as a sister agency to The Brand is Female, and why this isn’t a pivot, but a clarification.
I reflect on the experiences that shaped how I think about communication — from my time as Chief Marketing Officer, to working alongside founders, executives, and institutions. I also spend time on a topic that comes up constantly in my work and in this community: imposter syndrome — how it shows up, why it persists, and how clarity in communication can be a powerful tool for confidence and credibility.
In the second part of the episode, you’ll hear a live conversation recorded at The Brand is Female Conversation Series in Vancouver with Carlyn Loncaric, founder and CEO of AquaEye / VodaSafe. Carlyn shares her journey from lifeguard and engineer to building a life-saving technology company, and we talk candidly about fear, resilience, leadership, and what it takes to scale a business in spaces where women are still underrepresented.
This episode is about clarity — of message, of purpose, and of direction — and about the conversations that shape how we lead.
This season of our podcast is brought to you by our sponsor, TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/wie // Follow us on Instagram: instagram.com/thebrandisfemale
More
Hi! Eva here.This episode is a little different. In the first part, I take you behind the scenes of my work and share what has always driven me — an obsession with precision when it comes to messaging, thought leadership, and reputation. I talk about why I’m launching Hartling Communications as a sister agency to The Brand is Female, and why this isn’t a pivot, but a clarification. I reflect on the experiences that shaped how I think about communication — from my time as Chief Marketing Officer, to working alongside founders, executives, and institutions. I also spend time on a topic that comes up constantly in my work and in this community: imposter syndrome — how it shows up, why it persists, and how clarity in communication can be a powerful tool for confidence and credibility. In the second part of the episode, you’ll hear a live conversation recorded at The Brand is Female Conversation Series in Vancouver with Carlyn Loncaric, founder and CEO of AquaEye / VodaSafe. Carlyn shares her journey from lifeguard and engineer to building a life-saving technology company, and we talk candidly about fear, resilience, leadership, and what it takes to scale a business in spaces where women are still underrepresented. This episode is about clarity — of message, of purpose, and of direction — and about the conversations that shape how we lead. This season of our podcast is brought to you by our sponsor, TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/wie // Follow us on Instagram: instagram.com/thebrandisfemale