E44: Rebuilding 2026: Sunsetting Work That Doesn't Pay You Back
Thu Feb 05 2026
Learn how we made over $2M in equity in 5 years. FREE download of the ALLLL Method™ blueprint. https://bit.ly/4pUFBMD
In Episode 44, Lauryn and Joshua talk about a key lesson reinforced by Dan Martell’s coaching: when sales are going down and a product is consuming your time without paying you back, it’s time to sunset it—not emotionally, but strategically. They share real-life updates on family life, investing momentum, and what “rebuilding” looks like in 2026. Joshua breaks down a major strategic pivot inside Midnight30 Marketing: moving away from commodity orders (low-dollar, high-time) and doubling down on premium, service-based client gifting through a new brand—Impacked™.
The conversation goes deep into raising minimums, learning to say no, automating repeat orders using AI, and building a scalable “client experience gift” system designed to boost retention for coaches, educators, and membership-based businesses.
They also share updates on:
• stabilizing their Texas apartment building with new property management
• a solar + roof program that drops insurance costs dramatically
• launching the Broke Millionaires Legacy Wealth Builder community
🔥 What You’ll Learn
• Why “selling commodities” becomes a race to the bottom—and how to escape it
• How to reframe an offer and charge more by adding a service layer
• The importance of sunsetting work that drains time and kills momentum
• Why $50, $500, and $50,000 orders can cost the same amount of time
• How Joshua plans to use AI automation to process repeat orders end-to-end
• The Impacked™ concept: premium gifts + automation + retention triggers (welcome / mid-year / renewal)
• Why premium items beat cheap swag (and actually stay in people’s lives)
🧠 Key Themes
• Momentum, positivity, and rebuilding as 2026 focus words
• Letting go of “yes to everything” and protecting time with minimums
• Shifting from transactional orders to a retention-based program
• Building a business model that supports family life (not 80-hour weeks)
🧩 Mentioned in the Episode
• Dan Martell coaching framework: pivot + sunset declining offers
• Impacked™ (premium client experience gifting)
• Legacy Wealth Builder community + weekly calls + deeper coaching
• Automation using AI to reduce time spent on repeat orders
• Premium gifting for online coaches and educators
⭐ Support the Show
If this episode helped you, please leave a 5-star rating and a review. It takes 2 seconds and helps us reach more families building wealth in a down economy.
Connect + Support:
If you got value from this episode, share it with a friend and leave a review. Questions or guest recommendations? DM Joshua + Lauryn.
Instagram: @thebrokemillionaires_
Want to learn more about our mastermind community? Send us a DM or visit https://bmlegacywealthbuilder.com
This podcast is for informational purposes only and is not financial, tax, or legal advice.
#BrokeMillionairesPodcast #BusinessPivot #EntrepreneurLife
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Learn how we made over $2M in equity in 5 years. FREE download of the ALLLL Method™ blueprint. https://bit.ly/4pUFBMD In Episode 44, Lauryn and Joshua talk about a key lesson reinforced by Dan Martell’s coaching: when sales are going down and a product is consuming your time without paying you back, it’s time to sunset it—not emotionally, but strategically. They share real-life updates on family life, investing momentum, and what “rebuilding” looks like in 2026. Joshua breaks down a major strategic pivot inside Midnight30 Marketing: moving away from commodity orders (low-dollar, high-time) and doubling down on premium, service-based client gifting through a new brand—Impacked™. The conversation goes deep into raising minimums, learning to say no, automating repeat orders using AI, and building a scalable “client experience gift” system designed to boost retention for coaches, educators, and membership-based businesses. They also share updates on: • stabilizing their Texas apartment building with new property management • a solar + roof program that drops insurance costs dramatically • launching the Broke Millionaires Legacy Wealth Builder community 🔥 What You’ll Learn • Why “selling commodities” becomes a race to the bottom—and how to escape it • How to reframe an offer and charge more by adding a service layer • The importance of sunsetting work that drains time and kills momentum • Why $50, $500, and $50,000 orders can cost the same amount of time • How Joshua plans to use AI automation to process repeat orders end-to-end • The Impacked™ concept: premium gifts + automation + retention triggers (welcome / mid-year / renewal) • Why premium items beat cheap swag (and actually stay in people’s lives) 🧠 Key Themes • Momentum, positivity, and rebuilding as 2026 focus words • Letting go of “yes to everything” and protecting time with minimums • Shifting from transactional orders to a retention-based program • Building a business model that supports family life (not 80-hour weeks) 🧩 Mentioned in the Episode • Dan Martell coaching framework: pivot + sunset declining offers • Impacked™ (premium client experience gifting) • Legacy Wealth Builder community + weekly calls + deeper coaching • Automation using AI to reduce time spent on repeat orders • Premium gifting for online coaches and educators ⭐ Support the Show If this episode helped you, please leave a 5-star rating and a review. It takes 2 seconds and helps us reach more families building wealth in a down economy. Connect + Support: If you got value from this episode, share it with a friend and leave a review. Questions or guest recommendations? DM Joshua + Lauryn. Instagram: @thebrokemillionaires_ Want to learn more about our mastermind community? Send us a DM or visit https://bmlegacywealthbuilder.com This podcast is for informational purposes only and is not financial, tax, or legal advice. #BrokeMillionairesPodcast #BusinessPivot #EntrepreneurLife