The Business of Antiques

In this episode of The Business of Antiques, Toma, CEO of The Antiques Diva & Co, sits down with interior designer, blogger, and pioneering podcaster Linda Merrill, the force behind the influential design podcast The Skirted Roundtable. From her early days blogging as “Surroundings” to becoming a trusted voice in the interior design community, Linda shares how a simple desire for self-promotion evolved into a masterclass platform for designers around the world. She and Toma talk candidly about naming your business, how a brand can grow beyond what you ever intended, and why showing your face builds the kind of trust clients—and listeners—actually buy. Together they dig into the realities of creative entrepreneurship: imposter syndrome, the pressure to be perfect, the challenge of monetizing passion projects, and the importance of knowing when “done is better than perfect.” Linda reveals behind-the-scenes stories from The Skirted Roundtable days, including interviewing top designers, obsessing over sound quality with limited tech, and why authenticity always beats slick production. Whether you’re an antique dealer, interior designer, or creative business owner, this episode is a rich, evergreen lesson in building a brand, serving your community, and giving yourself permission to just start. Check out the links from our episode. Toma: Instagram | antiquesdiva.com | Substack