Navigating the Seed Oil Controversy
Tue Feb 03 2026
This episode is brought to you by Graza.
In our first Buyer's Desk episode of the month, Jim teams up with INFRA Category Manager Chris Madden and Promotional Programs Manager Jared Peterson to dive into the controversial world of seed oils. As more consumers start to actively avoid seed oils, we explore alternatives that are becoming more prevalent in natural CPG, including avocado and olive oils. Plus, learn more about how the animal fat category is expanding, from tallow to butter to ghee.
Next week, get ready for the beginning of our two-part conversation with natural foods icon and nutritionist Marion Nestle – don't miss it!
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This episode is brought to you by Graza. In our first Buyer's Desk episode of the month, Jim teams up with INFRA Category Manager Chris Madden and Promotional Programs Manager Jared Peterson to dive into the controversial world of seed oils. As more consumers start to actively avoid seed oils, we explore alternatives that are becoming more prevalent in natural CPG, including avocado and olive oils. Plus, learn more about how the animal fat category is expanding, from tallow to butter to ghee. Next week, get ready for the beginning of our two-part conversation with natural foods icon and nutritionist Marion Nestle – don't miss it!