Ep.173 - What Fox and CBS Taught Me About Building, Blazing and Branding.
Mon Oct 06 2025
In this episode, Simon Lader sits down with Lori Asbury, a seasoned executive with over 25 years in brand strategy, operations, and consumer marketing. From shaping billion-dollar brands like HGTV, Fox, and CBS to leading her own agency through challenges like COVID, Lori shares actionable advice on strategic planning, authentic storytelling, balancing vision with execution, and scaling small businesses. Drawing from her equestrian background, she emphasizes resiliency and thinking outside the box. Whether you're a startup founder or corporate leader, this episode is packed with insights on driving revenue growth while staying true to your brand.
Key Moments
Drivers of Sustainable Growth
Balancing Big Picture and DetailsReal-World Examples of Balance
Building the Right Team
Understanding the Competitive LandscapeThe Power of Storytelling and AuthenticityCommon Mistakes in Brand ExtensionLessons from Big Brands to Small BusinessesEquestrian Lessons for BusinessThree Tips to Follow in Laurie's Footsteps
To learn more about Lori Asbury please visit her Linkedin Profile
To learn more about Lori please visit her website
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YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
The Conference Room is available on
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In this episode, Simon Lader sits down with Lori Asbury, a seasoned executive with over 25 years in brand strategy, operations, and consumer marketing. From shaping billion-dollar brands like HGTV, Fox, and CBS to leading her own agency through challenges like COVID, Lori shares actionable advice on strategic planning, authentic storytelling, balancing vision with execution, and scaling small businesses. Drawing from her equestrian background, she emphasizes resiliency and thinking outside the box. Whether you're a startup founder or corporate leader, this episode is packed with insights on driving revenue growth while staying true to your brand. Key Moments Drivers of Sustainable Growth Balancing Big Picture and DetailsReal-World Examples of Balance Building the Right Team Understanding the Competitive LandscapeThe Power of Storytelling and AuthenticityCommon Mistakes in Brand ExtensionLessons from Big Brands to Small BusinessesEquestrian Lessons for BusinessThree Tips to Follow in Laurie's Footsteps To learn more about Lori Asbury please visit her Linkedin Profile To learn more about Lori please visit her website . YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available on Spotify Apple podcasts Amazon Music IHeartRadio