How to Build an Employee-Led Content System That Actually Works
Thu Feb 05 2026
When companies invest in employee-led content they must not treat it as a short-term campaign – that’s a recipe for disappointment.
This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a way that lasts.
Amy explains the differences between employee activation on LinkedIn, employee-generated content, and employee advocacy. She also covers how these pieces fit together without forcing people to post or stripping out their voice.
If you’re thinking about building a content strategy that expands your brands reach and facilitates authentic connections, this is a great place to start.
Find out:
What an employee activation program on LinkedIn looks like in practiceHow to identify the right employees to take part and represent your brandWhy the first 3-6 months are often messy (and why that’s normal)What to measure early on, and what takes longer to have an impactWhat employee-generated content and employee advocacy looks like in practiceHow employee-led content can extend beyond LinkedIn into podcasts, events, and interviews
Important links & mentions:
Episode 348 (Part 1): Why Employee-Led Content Is the Biggest B2B Advantage in 2026: https://www.content10x.com/348Episode 343: Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/why-smart-companies-are-investing-in-their-leaders-personal-brands-with-ash-jones/#Get the Most Out of Your Guest Appearances: https://www.content10x.com/repurpose-appearance/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/interview-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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When companies invest in employee-led content they must not treat it as a short-term campaign – that’s a recipe for disappointment. This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a way that lasts. Amy explains the differences between employee activation on LinkedIn, employee-generated content, and employee advocacy. She also covers how these pieces fit together without forcing people to post or stripping out their voice. If you’re thinking about building a content strategy that expands your brands reach and facilitates authentic connections, this is a great place to start. Find out: What an employee activation program on LinkedIn looks like in practiceHow to identify the right employees to take part and represent your brandWhy the first 3-6 months are often messy (and why that’s normal)What to measure early on, and what takes longer to have an impactWhat employee-generated content and employee advocacy looks like in practiceHow employee-led content can extend beyond LinkedIn into podcasts, events, and interviews Important links & mentions: Episode 348 (Part 1): Why Employee-Led Content Is the Biggest B2B Advantage in 2026: https://www.content10x.com/348Episode 343: Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/why-smart-companies-are-investing-in-their-leaders-personal-brands-with-ash-jones/#Get the Most Out of Your Guest Appearances: https://www.content10x.com/repurpose-appearance/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/interview-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter