Episode 237 | The AI Stuff That's Giving Me the Ick
Mon Nov 03 2025
I was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robots over here.
Look, you know me. I'm the AI girl. I teach it, I use it, I've built entire systems around it. But lately? Some stuff happening in the AI space is giving me the ick. And in some cases, I'm like... have we completely lost the plot?
I'm still team AI—don't get me wrong. This tech has changed everything for entrepreneurs. It's opened up massive opportunities, saved me countless hours, helped me tighten up systems, create better content, and run a stronger company. But here's the thing: not everything coming out of this so-called "AI revolution" is smart. Not all of it is going to grow your business in the right way.
So I'm flipping the mic on and getting real about a couple things that aren't sitting right with me. And honestly? I think you might agree.
We're building personal brand businesses in this weird new AI-saturated world, and we need to be smart about it. Because your edge isn't in how many automations you have—your edge is YOU. Your stories, your opinions, your energy. That's what can't be replicated, even by a really good AI twin.
What You'll Learn:
Why AI twins and digital clones are giving me major ick (and why they might be killing your personal brand instead of building it)The problem with AI-generated podcasts and why they'll make your audience tune out fastHow to use AI to amplify yourself without replacing the human connection your audience cravesWhy you don't need to keep up with every single AI development (and how it's actually holding you back)The one thing that will always be your competitive edge as a personal brand entrepreneurHow to zig when everyone else zags—and why "ugly content" might be your secret weaponMy challenge to you: how to lean MORE into being human in your business, not lessResources Mentioned:
The Personality Manifesto (FREE): https://gemmabonhamcarter.com/personalityYour Next Steps:
Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
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I was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robots over here. Look, you know me. I'm the AI girl. I teach it, I use it, I've built entire systems around it. But lately? Some stuff happening in the AI space is giving me the ick. And in some cases, I'm like... have we completely lost the plot? I'm still team AI—don't get me wrong. This tech has changed everything for entrepreneurs. It's opened up massive opportunities, saved me countless hours, helped me tighten up systems, create better content, and run a stronger company. But here's the thing: not everything coming out of this so-called "AI revolution" is smart. Not all of it is going to grow your business in the right way. So I'm flipping the mic on and getting real about a couple things that aren't sitting right with me. And honestly? I think you might agree. We're building personal brand businesses in this weird new AI-saturated world, and we need to be smart about it. Because your edge isn't in how many automations you have—your edge is YOU. Your stories, your opinions, your energy. That's what can't be replicated, even by a really good AI twin. What You'll Learn: Why AI twins and digital clones are giving me major ick (and why they might be killing your personal brand instead of building it)The problem with AI-generated podcasts and why they'll make your audience tune out fastHow to use AI to amplify yourself without replacing the human connection your audience cravesWhy you don't need to keep up with every single AI development (and how it's actually holding you back)The one thing that will always be your competitive edge as a personal brand entrepreneurHow to zig when everyone else zags—and why "ugly content" might be your secret weaponMy challenge to you: how to lean MORE into being human in your business, not lessResources Mentioned: The Personality Manifesto (FREE): https://gemmabonhamcarter.com/personalityYour Next Steps: Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show