Money Mindset, Imposter Syndrome, and Simplifying B2B Content | Lee Densmer
Thu Feb 05 2026
⚡️ High-Converting Websites Visual Swipe File https://www.mmgdesign.net/visualswipefile
In this episode of Marketing by Design, Andy sits down with Lee Densmer, Content Strategist and Owner of Globia Content Marketing, to talk about the hidden barriers that hold marketers back. Lee shares how money mindset and imposter syndrome quietly shape pricing, confidence, and career growth. They also unpack what it really takes to write a book, simplify B2B content programs, and build authority without burning out.
This conversation is honest, practical, and deeply reassuring for marketers who feel stuck, overwhelmed, or undercharging for their expertise.
Key Takeaways
- Why money mindset is often shaped long before your career starts
- How imposter syndrome affects pricing, confidence, and leadership
- When you’re actually ready to write a book (and when you’re not)
- Why most B2B content programs are overcomplicated
- How simplifying content leads to better results and less burnout
Timestamps
00:00 – Can we swear on the podcast?
01:22 – What “money mindset” really means
02:31 – Imposter syndrome and owning your expertise
05:45 – How early money stories shape career behavior
08:23 – Why we undercharge ourselves but not our friends
11:48 – Feeling confident later in your career
12:33 – What it really takes to write a book
16:12 – Why feedback hurts (and why you need it)
19:17 – Building a personal board of directors
26:06 – In-house vs consultant mindset
29:42 – How to become a thought leader without oversharing
35:47 – The before-and-after promise of Content Simplified
Resources Mentioned
Content Simplified (Book): https://www.leedensmer.com
Globia Content Marketing: https://globiacontent.com/
Connect with Lee
Website: https://www.leedensmer.com/
LinkedIn: https://www.linkedin.com/in/leedensmer/
Email: lee@globiacontent.com
Connect with Marketing by Design
Free Newsletter: https://www.mmgdesign.net/resources-all-lead-magnets
Website: https://www.mmgdesign.net/
LinkedIn: https://www.linkedin.com/in/mmgdesign/
Instagram: https://www.instagram.com/mindfulmilligan/
Helpful Resources
Highest Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefile
Marketer’s Essential AI Toolkit: https://www.mmgdesign.net/ai
Marketer’s Essential Reading List: https://www.mmgdesign.net/books
Help Us Grow
If this episode helped you rethink confidence, pricing, or content strategy, please rate and review Marketing by Design on YouTube, Apple Podcasts, or Spotify. It helps us reach more marketers like you.
TEAM
Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/
Production: MMG Design – https://www.mmgdesign.net/
Powered by: AMA Columbus – https://amacolumbus.org
More
⚡️ High-Converting Websites Visual Swipe File https://www.mmgdesign.net/visualswipefile In this episode of Marketing by Design, Andy sits down with Lee Densmer, Content Strategist and Owner of Globia Content Marketing, to talk about the hidden barriers that hold marketers back. Lee shares how money mindset and imposter syndrome quietly shape pricing, confidence, and career growth. They also unpack what it really takes to write a book, simplify B2B content programs, and build authority without burning out. This conversation is honest, practical, and deeply reassuring for marketers who feel stuck, overwhelmed, or undercharging for their expertise. Key Takeaways - Why money mindset is often shaped long before your career starts - How imposter syndrome affects pricing, confidence, and leadership - When you’re actually ready to write a book (and when you’re not) - Why most B2B content programs are overcomplicated - How simplifying content leads to better results and less burnout Timestamps 00:00 – Can we swear on the podcast? 01:22 – What “money mindset” really means 02:31 – Imposter syndrome and owning your expertise 05:45 – How early money stories shape career behavior 08:23 – Why we undercharge ourselves but not our friends 11:48 – Feeling confident later in your career 12:33 – What it really takes to write a book 16:12 – Why feedback hurts (and why you need it) 19:17 – Building a personal board of directors 26:06 – In-house vs consultant mindset 29:42 – How to become a thought leader without oversharing 35:47 – The before-and-after promise of Content Simplified Resources Mentioned Content Simplified (Book): https://www.leedensmer.com Globia Content Marketing: https://globiacontent.com/ Connect with Lee Website: https://www.leedensmer.com/ LinkedIn: https://www.linkedin.com/in/leedensmer/ Email: lee@globiacontent.com Connect with Marketing by Design Free Newsletter: https://www.mmgdesign.net/resources-all-lead-magnets Website: https://www.mmgdesign.net/ LinkedIn: https://www.linkedin.com/in/mmgdesign/ Instagram: https://www.instagram.com/mindfulmilligan/ Helpful Resources Highest Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefile Marketer’s Essential AI Toolkit: https://www.mmgdesign.net/ai Marketer’s Essential Reading List: https://www.mmgdesign.net/books Help Us Grow If this episode helped you rethink confidence, pricing, or content strategy, please rate and review Marketing by Design on YouTube, Apple Podcasts, or Spotify. It helps us reach more marketers like you. TEAM Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/ Production: MMG Design – https://www.mmgdesign.net/ Powered by: AMA Columbus – https://amacolumbus.org