Narrative to Audience: What You Missed from CyberMarketingCon
Thu Feb 05 2026
Product marketers are messengers. Somewhere along the way, we forgot that.
Full video here: https://youtu.be/c1_iQOL4-OQIn this talk, I walk through Narrative to Audience (NTA) — a narrative-first system for bringing products to market with clarity instead of chaos. After 13+ years in cybersecurity and tech, across startups and global platforms like Dell, VMware, Splunk, and Cisco, I’ve seen messaging break down the same way every time: bloated briefs, endless feedback loops, and stories that don’t land.This presentation covers: • Why product marketing became fragmented and exhausting • Why messaging collapses at scale • How narrative (not frameworks) reconnects products to real audiences • A one-page storytelling model to replace 16-page messaging briefs • Where AI helps — and where it absolutely doesn’tIf you work in product marketing, product management, or GTM leadership, this is a practical reframing of what the role is actually meant to do: bring a clear message to an audience that needs to hear it.⸻🧭 Try the Narrative to Audience platform (free):www.narrly.aiNarrly is where this system is being built into software. Tear it apart and send feedback — I’m using the same process I describe here.⸻📌 Chapters (optional):00:00 Introduction to Narrative to Audience (NTA)01:01 The Messy State of Product Marketing01:16 Challenges Faced by Product Marketers02:33 Personal Anecdotes and Lessons Learned05:26 The Importance of Messaging07:33 Building Effective Narratives11:04 The Reality of Messaging Briefs23:56 Introducing the NTA Framework28:25 Steps to Create a Compelling Narrative31:08 Implementing the NTA Framework37:40 Conclusion and Call to Action
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Product marketers are messengers. Somewhere along the way, we forgot that. Full video here: https://youtu.be/c1_iQOL4-OQIn this talk, I walk through Narrative to Audience (NTA) — a narrative-first system for bringing products to market with clarity instead of chaos. After 13+ years in cybersecurity and tech, across startups and global platforms like Dell, VMware, Splunk, and Cisco, I’ve seen messaging break down the same way every time: bloated briefs, endless feedback loops, and stories that don’t land.This presentation covers: • Why product marketing became fragmented and exhausting • Why messaging collapses at scale • How narrative (not frameworks) reconnects products to real audiences • A one-page storytelling model to replace 16-page messaging briefs • Where AI helps — and where it absolutely doesn’tIf you work in product marketing, product management, or GTM leadership, this is a practical reframing of what the role is actually meant to do: bring a clear message to an audience that needs to hear it.⸻🧭 Try the Narrative to Audience platform (free):www.narrly.aiNarrly is where this system is being built into software. Tear it apart and send feedback — I’m using the same process I describe here.⸻📌 Chapters (optional):00:00 Introduction to Narrative to Audience (NTA)01:01 The Messy State of Product Marketing01:16 Challenges Faced by Product Marketers02:33 Personal Anecdotes and Lessons Learned05:26 The Importance of Messaging07:33 Building Effective Narratives11:04 The Reality of Messaging Briefs23:56 Introducing the NTA Framework28:25 Steps to Create a Compelling Narrative31:08 Implementing the NTA Framework37:40 Conclusion and Call to Action