The Numbers Game in Sales Is Dead (Here's What's Replacing It)
Sun Feb 08 2026
Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever.
And results are getting worse, not better.
In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead.
You'll hear:
Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post
The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages
How one of my clients hit a 30% response rate by going one to one
Why salespeople who rely on automation are putting their careers at risk
The simple maths behind booking 3 meetings a day in 90 minutes
What driverless taxis in Phoenix taught me about the future of sales roles
If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.
More
Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever. And results are getting worse, not better. In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead. You'll hear: Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages How one of my clients hit a 30% response rate by going one to one Why salespeople who rely on automation are putting their careers at risk The simple maths behind booking 3 meetings a day in 90 minutes What driverless taxis in Phoenix taught me about the future of sales roles If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.