"Not (Quite) Set It & Forget It" - How to Maximize LSA Performance & Profitability for Dental Practices
Wed Feb 04 2026
Google Local Services Ads can be one of the most cost-effective ways for dental practices to generate new patient leads — but they’re definitely not a “set it and forget it” ad product.
In this episode of The Dental Marketing Mix, Dan Brian and Brian Craig dig into what actually drives strong LSA performance and ROI for dental practices. They break down the behind-the-scenes management work that Google looks for, from call handling and response time to lead rating, booking feedback, and review signals.
You’ll learn:
Why LSAs often outperform traditional pay-per-click ads for dentistsHow call handling and responsiveness impact LSA visibilityThe role Google reviews play in lead quality and volumeBest practices for managing and rating LSA leadsWhy marking appointments as booked helps Google send better leads over timeWhat dentists should realistically expect for cost per leadIf you’re running Google LSAs — or considering them — this episode will help you avoid wasted spend and turn LSAs into a reliable, high-ROI new patient channel.
Don't miss the full video conversation and show notes: https://www.dentalscapes.com/not-quite-set-it-forget-it-how-to-maximize-lsa-performance-profitability-for-dental-practices/
And, if you’d like help setting up or optimizing your Local Services Ads, schedule a free strategy call with the DentalScapes team at https://dentalscapes.com/start.
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Google Local Services Ads can be one of the most cost-effective ways for dental practices to generate new patient leads — but they’re definitely not a “set it and forget it” ad product. In this episode of The Dental Marketing Mix, Dan Brian and Brian Craig dig into what actually drives strong LSA performance and ROI for dental practices. They break down the behind-the-scenes management work that Google looks for, from call handling and response time to lead rating, booking feedback, and review signals. You’ll learn: Why LSAs often outperform traditional pay-per-click ads for dentistsHow call handling and responsiveness impact LSA visibilityThe role Google reviews play in lead quality and volumeBest practices for managing and rating LSA leadsWhy marking appointments as booked helps Google send better leads over timeWhat dentists should realistically expect for cost per leadIf you’re running Google LSAs — or considering them — this episode will help you avoid wasted spend and turn LSAs into a reliable, high-ROI new patient channel. Don't miss the full video conversation and show notes: https://www.dentalscapes.com/not-quite-set-it-forget-it-how-to-maximize-lsa-performance-profitability-for-dental-practices/ And, if you’d like help setting up or optimizing your Local Services Ads, schedule a free strategy call with the DentalScapes team at https://dentalscapes.com/start.