Fundraising Leadership In A Changing Donor Landscape With Roger D. Ali, AFP Global Chair
Wed Feb 04 2026
Navigating the complexities of fundraising leadership in a changing donor landscape requires both unparalleled expertise and a dedication to constant evolution. We sit down with Roger D. Ali, the second Canadian and current AFP Global Chair, to discuss his remarkable career and the key insights he’s gathered from the sector. Roger shares the biggest concerns he’s heard from AFP members, including the critical challenge of donor retention, the role of technology in a relationship-based field, and how to best equip the new generation of fundraisers. We also dive deep into the perils of transactional matching campaigns versus long-term stewardship, what it takes for a fundraiser to successfully transition into a CEO role, and Roger’s powerful leadership concept for uncertain times: “Leading Lightly.”
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Navigating the complexities of fundraising leadership in a changing donor landscape requires both unparalleled expertise and a dedication to constant evolution. We sit down with Roger D. Ali, the second Canadian and current AFP Global Chair, to discuss his remarkable career and the key insights he’s gathered from the sector. Roger shares the biggest concerns he’s heard from AFP members, including the critical challenge of donor retention, the role of technology in a relationship-based field, and how to best equip the new generation of fundraisers. We also dive deep into the perils of transactional matching campaigns versus long-term stewardship, what it takes for a fundraiser to successfully transition into a CEO role, and Roger’s powerful leadership concept for uncertain times: “Leading Lightly.”