Cultivating Community around your Brand with Jaimee Vilela
Mon Mar 17 2025
💡 "Brand is what people say about you when you're not in the room."
Join me and this week's special guest, Jaimee Vilela - the visionary behind Cooki Haircare. Jaimee is an expert on e-commerce, brand marketing and publishing, and is a repeat guest on the show...because she's that good!
🎧 Tune in for an enlightening conversation on the true power of branding.
🎙️ A few highlights from our discussion:
Brand as Community: Jaimee explains that branding goes way beyond aesthetics - it's about creating a sub community with shared values. Learn how to attract a flock of customers who resonate with your values and with each other.
The Power of Focus Groups: Jaimee emphasizes the importance of running focus groups to gather valuable feedback. She shares practical tips on how to conduct these sessions effectively, even on a budget.
The Role of UGC: User-generated content (UGC) has become a game-changer for many brands. Jaimee shares her experience with UGC and how it can serve as powerful social proof for your products.
And more! Including nailing your niche and how it can lead to massive growth. Don't miss this episode! 🚀
Connect with Jaimee here: https://www.haircooki.com.au/
www.linkedin.com/in/jaimee-vilela
Need personalized help with your Shopify store?I'd love to brainstorm with you.Book a complimentary chat: https://bit.ly/omnirocketcall
Want pro e-commerce tips delivered to your inbox weekly?Subscribe to our newsletter: https://www.omnirocket.com/signup
More
💡 "Brand is what people say about you when you're not in the room." Join me and this week's special guest, Jaimee Vilela - the visionary behind Cooki Haircare. Jaimee is an expert on e-commerce, brand marketing and publishing, and is a repeat guest on the show...because she's that good! 🎧 Tune in for an enlightening conversation on the true power of branding. 🎙️ A few highlights from our discussion: Brand as Community: Jaimee explains that branding goes way beyond aesthetics - it's about creating a sub community with shared values. Learn how to attract a flock of customers who resonate with your values and with each other. The Power of Focus Groups: Jaimee emphasizes the importance of running focus groups to gather valuable feedback. She shares practical tips on how to conduct these sessions effectively, even on a budget. The Role of UGC: User-generated content (UGC) has become a game-changer for many brands. Jaimee shares her experience with UGC and how it can serve as powerful social proof for your products. And more! Including nailing your niche and how it can lead to massive growth. Don't miss this episode! 🚀 Connect with Jaimee here: https://www.haircooki.com.au/ www.linkedin.com/in/jaimee-vilela Need personalized help with your Shopify store?I'd love to brainstorm with you.Book a complimentary chat: https://bit.ly/omnirocketcall Want pro e-commerce tips delivered to your inbox weekly?Subscribe to our newsletter: https://www.omnirocket.com/signup