305: Here's The Advice That Changed Everything For Shelley
Tue Feb 03 2026
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she's breaking down exactly how she got there.
This conversation is honest, practical, and especially helpful if you're doing the work but haven't seen the payoff yet.
In this episode, you'll learn:
how to tell the difference between "this isn't working yet" and "this will never work"
what Shelley changed after her 1:1 coaching call — and why it mattered so much
how repeated events build skill and clarity, even when results are inconsistent
what finally clicked before her most successful event
If you've been showing up, following the steps, and wondering when it's going to come together — this episode will give you both perspective and proof that you're not behind.
RELATED LINKS:
You can find Shelley's work here:
Website: Barkandbone.ca
Instagram: @Meat.On.Bones
Do This When Your Sales Are Down https://www.thesocialsalesgirls.com/blog/do-this-when-your-sales-are-down-episode-287
A $14K Pop-Up Shop Promo Using POD https://www.thesocialsalesgirls.com/blog/a-14k-pop-up-shop-promo-using-pod-episode-269
Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221
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In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she's breaking down exactly how she got there. This conversation is honest, practical, and especially helpful if you're doing the work but haven't seen the payoff yet. In this episode, you'll learn: how to tell the difference between "this isn't working yet" and "this will never work" what Shelley changed after her 1:1 coaching call — and why it mattered so much how repeated events build skill and clarity, even when results are inconsistent what finally clicked before her most successful event If you've been showing up, following the steps, and wondering when it's going to come together — this episode will give you both perspective and proof that you're not behind. RELATED LINKS: You can find Shelley's work here: Website: Barkandbone.ca Instagram: @Meat.On.Bones Do This When Your Sales Are Down https://www.thesocialsalesgirls.com/blog/do-this-when-your-sales-are-down-episode-287 A $14K Pop-Up Shop Promo Using POD https://www.thesocialsalesgirls.com/blog/a-14k-pop-up-shop-promo-using-pod-episode-269 Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221