“Why Most Businesses Are Lying to You About Profit 💰”
Mon Oct 27 2025
Most entrepreneurs brag about revenue — but that number lies. In this episode of Buy Build Exit, host Roy Redd sits down with Lonny Wall — corporate strategist and financial operator — to break down how to really tell if a business is healthy or not.💡 Here’s what you’ll learn:– Why revenue ≠ profit (and what you should look at instead)– How to read a business like a CFO– The 3 financial statements every entrepreneur must understand (P&L, Balance Sheet, Cash Flow)– Why free cash flow is the real truth behind every business valuation– How to evaluate deals like private equity pros and avoid fake profitsWhether you’re scaling your first company or buying your fifth, this is the episode that flips how you see business forever.👉 Subscribe for more deep dives on buying, building, and exiting businesses like a pro.Follow:📲 Roy Redd — @roy_redd @buybuildexit📰 Subscribe on Substack — buybuildexitwithroyredd.substack.com🏢 Guest — Lonny Wall#BuyBuildExit #RoyRedd #LonnyWall #BusinessPodcast #FreeCashFlow #Entrepreneurship #BusinessAcquisition #PrivateEquity #MergersAndAcquisitions #CashFlow #CFO #Finance #BusinessValuation #BusinessMindset #DealFlow #WealthBuilding #FinancialFreedom #CashIsKing #SmallBusiness #businessstrategy0:00 – Intro: The Show That Decodes Wealth Through Business1:10 – 7 Kids and 7 Income Streams: Balancing Family and Empire2:50 – Discovering His Business Genius Outside the System4:10 – The Roll-Up Game Explained (Simplest Breakdown You’ll Ever Hear)6:15 – The King of Roll-Ups: Wayne Huizenga’s Blueprint9:20 – Why “Boring” Businesses Make The Most Money11:45 – Confidence and Leadership: How to Command Older Men at a Young Age14:30 – The Habits That Separate Operators from Builders17:05 – Unpopular Leadership Calls That Paid Off19:45 – Corporate Change and Confrontation: Tough Calls in Management22:30 – Why Innovation Dies in Corporate America25:00 – The Future of Work: WFH, Automation, and Why Jobs Are Cooked26:50 – 🔥 The Truth About Business Health and Free Cash Flow29:20 – Evaluating Businesses Like a Pro Buyer31:45 – Creative Deal Structures and Win-Win Negotiations34:20 – Delivering Bad News: The $16 Million Deal That Went Sideways37:15 – How to Handle Lowball Offers and Still Close Deals39:40 – Roy and Lonny’s Home Health Deal Breakdown42:10 – What ‘Exit’ Really Means (And Why Most Have It Wrong)45:00 – Making Millions for Companies vs Yourself48:00 – Business Isn’t For The Weak: Grit & Ownership Mindset50:15 – The Doctor Roll-Up Play: Why Experts Need Operators52:00 – If He Could Talk to His 20-Year-Old Self…54:10 – The American Economy and The Middle-Class Squeeze57:10 – The Truth About Politicians and Money59:00 – Legacy & Fatherhood: How Lonny Wall Wants to Be Remembered1:00:00 – Outro: Buy Smart. Build Fast. Exit Rich.
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Most entrepreneurs brag about revenue — but that number lies. In this episode of Buy Build Exit, host Roy Redd sits down with Lonny Wall — corporate strategist and financial operator — to break down how to really tell if a business is healthy or not.💡 Here’s what you’ll learn:– Why revenue ≠ profit (and what you should look at instead)– How to read a business like a CFO– The 3 financial statements every entrepreneur must understand (P&L, Balance Sheet, Cash Flow)– Why free cash flow is the real truth behind every business valuation– How to evaluate deals like private equity pros and avoid fake profitsWhether you’re scaling your first company or buying your fifth, this is the episode that flips how you see business forever.👉 Subscribe for more deep dives on buying, building, and exiting businesses like a pro.Follow:📲 Roy Redd — @roy_redd @buybuildexit📰 Subscribe on Substack — buybuildexitwithroyredd.substack.com🏢 Guest — Lonny Wall#BuyBuildExit #RoyRedd #LonnyWall #BusinessPodcast #FreeCashFlow #Entrepreneurship #BusinessAcquisition #PrivateEquity #MergersAndAcquisitions #CashFlow #CFO #Finance #BusinessValuation #BusinessMindset #DealFlow #WealthBuilding #FinancialFreedom #CashIsKing #SmallBusiness #businessstrategy0:00 – Intro: The Show That Decodes Wealth Through Business1:10 – 7 Kids and 7 Income Streams: Balancing Family and Empire2:50 – Discovering His Business Genius Outside the System4:10 – The Roll-Up Game Explained (Simplest Breakdown You’ll Ever Hear)6:15 – The King of Roll-Ups: Wayne Huizenga’s Blueprint9:20 – Why “Boring” Businesses Make The Most Money11:45 – Confidence and Leadership: How to Command Older Men at a Young Age14:30 – The Habits That Separate Operators from Builders17:05 – Unpopular Leadership Calls That Paid Off19:45 – Corporate Change and Confrontation: Tough Calls in Management22:30 – Why Innovation Dies in Corporate America25:00 – The Future of Work: WFH, Automation, and Why Jobs Are Cooked26:50 – 🔥 The Truth About Business Health and Free Cash Flow29:20 – Evaluating Businesses Like a Pro Buyer31:45 – Creative Deal Structures and Win-Win Negotiations34:20 – Delivering Bad News: The $16 Million Deal That Went Sideways37:15 – How to Handle Lowball Offers and Still Close Deals39:40 – Roy and Lonny’s Home Health Deal Breakdown42:10 – What ‘Exit’ Really Means (And Why Most Have It Wrong)45:00 – Making Millions for Companies vs Yourself48:00 – Business Isn’t For The Weak: Grit & Ownership Mindset50:15 – The Doctor Roll-Up Play: Why Experts Need Operators52:00 – If He Could Talk to His 20-Year-Old Self…54:10 – The American Economy and The Middle-Class Squeeze57:10 – The Truth About Politicians and Money59:00 – Legacy & Fatherhood: How Lonny Wall Wants to Be Remembered1:00:00 – Outro: Buy Smart. Build Fast. Exit Rich.