PodcastsRank #22131
Artwork for The Executive Edge

The Executive Edge

Sue Firth
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ManagementPodcastsBusinessEN-GBcyprusDaily or near-daily
5 / 5
The Executive Edge is the podcast that gives you an edge in life and business with practical skills that you can apply to achieve and maintain success. Hosted by UK psychologist and business adviser, Sue Firth. The show is a mix of interviews, tips, business insights and inspiration.
Top 44.3% by pitch volume (Rank #22131 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
100
Founded
N/A
Category
Management
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/the-executive-edge
Cadence: Active weekly
Reply rate: 20–35%

Latest Episodes

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Developing a Future-Ready Mindset with Allister Frost

Thu Feb 05 2026

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Episode 226 Released February 5, 2026   In this episode, Sue Firth talks with Allister Frost about why cultivating a future-ready mindset is essential for leaders navigating constant change—and how to do it without feeling overwhelmed. About Allister Frost Allister spent ten years in traditional manufacturing before joining Microsoft, where Bill Gates' philosophy—"If it works, it's obsolete"—transformed his thinking about innovation. For the past 15 years, he has worked as a consultant, speaker and coach, helping individuals and organisations thrive amid relentless transformation. His mission: to save a million working lives from being swept away by the tidal wave of change. Key Takeaways from the show Everything is obsolete—and that's OK. Every process, system and tool you use today can already be done better, faster or cheaper. This doesn't mean you must change everything immediately; it means you should stop treating anything as the finished product and stay open to improvement. Technology is a tool, not the driver. Human ingenuity creates change; technology simply accelerates it. Leaders who stay curious about new tools—without chasing every trend—will remain relevant. Micro behaviours matter. Small daily choices accumulate. Leaving dishes to soak, ignoring software updates, delaying that check-in email—these tiny decisions make tomorrow harder. Future-ready thinking starts with doing something today that makes the inevitable future easier. Focus on the inevitable, not the uncontrollable. Don't waste energy worrying about hypothetical disruptions. Concentrate on changes you know are coming—seasonal cycles, ageing systems, dated processes—and address them now. Creativity thrives outside the boardroom. People rarely have their best ideas in meeting rooms. Alastair encourages leaders to sanctify their creative moments—the shower, the dog walk, the morning run—and bring those insights back to work. The Frost Framework Alastair's Ready-Ready Growth Cycle provides a simple, repeatable process with five steps that spell out his surname: Follow – Observe trends and notice what's changing around you. React – Respond thoughtfully rather than reflexively. Open – Ask "why?" like a five-year-old. Question every assumption without rushing to answer. Why is the Monday meeting always on Monday? Why do we sell this product? Let the questions hang. Surprise – Let bold, even absurd ideas sit without judgement. Don't kill your own creativity by immediately listing reasons why something won't work. Somewhere in a wild idea might be a stroke of genius. Tell – Share your ideas with others using "Yes, and…" rather than "No, but…" to build collaboratively. Open, Surprise and Tell are what Alastair calls superpowers—uniquely human capabilities that AI cannot replicate: genuine curiosity, imaginative leaps and human-to-human connection. Quotable Moments "Today is the slowest rate of change any of us will experience for the rest of our lives." — Allister Frost "If it works, it's obsolete." — Marshall McLuhan "Killing your own idea is probably one of the most damaging things you can do—somewhere in that idea, there might have been something quite amazing." — Allister Frost Try This: The "Why?" Audit Walk into your workspace as if seeing it for the first time. Ask yourself: Why do we do this? Why is this process the way it is? Why do we hold this meeting? Don't answer immediately—just let the questions open your mind to possibilities you've unconsciously ruled out. Ready Already - the book Alastair's book Ready Already is deliberately short and practical, with a chapter on each step of the framework plus exercises to get you started. Available on Amazon, Apple Books and Audible. Connect with Alastair Website: Allisterspeaks.com Alastair welcomes messages from listeners and is available for speaking engagements at company events, team meetings and industry conferences. About The Executive Edge The Executive Edge with Sue Firth is the podcast that gives you an edge in life and business—practical skills you can apply to achieve and maintain success.

More

Episode 226 Released February 5, 2026   In this episode, Sue Firth talks with Allister Frost about why cultivating a future-ready mindset is essential for leaders navigating constant change—and how to do it without feeling overwhelmed. About Allister Frost Allister spent ten years in traditional manufacturing before joining Microsoft, where Bill Gates' philosophy—"If it works, it's obsolete"—transformed his thinking about innovation. For the past 15 years, he has worked as a consultant, speaker and coach, helping individuals and organisations thrive amid relentless transformation. His mission: to save a million working lives from being swept away by the tidal wave of change. Key Takeaways from the show Everything is obsolete—and that's OK. Every process, system and tool you use today can already be done better, faster or cheaper. This doesn't mean you must change everything immediately; it means you should stop treating anything as the finished product and stay open to improvement. Technology is a tool, not the driver. Human ingenuity creates change; technology simply accelerates it. Leaders who stay curious about new tools—without chasing every trend—will remain relevant. Micro behaviours matter. Small daily choices accumulate. Leaving dishes to soak, ignoring software updates, delaying that check-in email—these tiny decisions make tomorrow harder. Future-ready thinking starts with doing something today that makes the inevitable future easier. Focus on the inevitable, not the uncontrollable. Don't waste energy worrying about hypothetical disruptions. Concentrate on changes you know are coming—seasonal cycles, ageing systems, dated processes—and address them now. Creativity thrives outside the boardroom. People rarely have their best ideas in meeting rooms. Alastair encourages leaders to sanctify their creative moments—the shower, the dog walk, the morning run—and bring those insights back to work. The Frost Framework Alastair's Ready-Ready Growth Cycle provides a simple, repeatable process with five steps that spell out his surname: Follow – Observe trends and notice what's changing around you. React – Respond thoughtfully rather than reflexively. Open – Ask "why?" like a five-year-old. Question every assumption without rushing to answer. Why is the Monday meeting always on Monday? Why do we sell this product? Let the questions hang. Surprise – Let bold, even absurd ideas sit without judgement. Don't kill your own creativity by immediately listing reasons why something won't work. Somewhere in a wild idea might be a stroke of genius. Tell – Share your ideas with others using "Yes, and…" rather than "No, but…" to build collaboratively. Open, Surprise and Tell are what Alastair calls superpowers—uniquely human capabilities that AI cannot replicate: genuine curiosity, imaginative leaps and human-to-human connection. Quotable Moments "Today is the slowest rate of change any of us will experience for the rest of our lives." — Allister Frost "If it works, it's obsolete." — Marshall McLuhan "Killing your own idea is probably one of the most damaging things you can do—somewhere in that idea, there might have been something quite amazing." — Allister Frost Try This: The "Why?" Audit Walk into your workspace as if seeing it for the first time. Ask yourself: Why do we do this? Why is this process the way it is? Why do we hold this meeting? Don't answer immediately—just let the questions open your mind to possibilities you've unconsciously ruled out. Ready Already - the book Alastair's book Ready Already is deliberately short and practical, with a chapter on each step of the framework plus exercises to get you started. Available on Amazon, Apple Books and Audible. Connect with Alastair Website: Allisterspeaks.com Alastair welcomes messages from listeners and is available for speaking engagements at company events, team meetings and industry conferences. About The Executive Edge The Executive Edge with Sue Firth is the podcast that gives you an edge in life and business—practical skills you can apply to achieve and maintain success.

Key Metrics

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Pitches sent
15
From PodPitch users
Rank
#22131
Top 44.3% by pitch volume (Rank #22131 of 50,000)
Average rating
5.0
Ratings count may be unavailable
Reviews
5
Written reviews (when available)
Publish cadence
Daily or near-daily
Active weekly
Episode count
100
Data updated
Feb 10, 2026
Social followers
1.5K

Public Snapshot

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Country
Cyprus
Language
EN-GB
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Thu Feb 05 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
20–35%
Public band
Response time band
2–4 weeks
Public band
Replies received
6–20
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
1.5K
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
Hidden on public pages

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Contact preview
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Sponsor signals
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Sponsor mentionsLikely
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How To Pitch The Executive Edge

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5 / 5
RatingsN/A
Written reviews5

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Frequently Asked Questions About The Executive Edge

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What is The Executive Edge about?

The Executive Edge is the podcast that gives you an edge in life and business with practical skills that you can apply to achieve and maintain success. Hosted by UK psychologist and business adviser, Sue Firth. The show is a mix of interviews, tips, business insights and inspiration.

How often does The Executive Edge publish new episodes?

Daily or near-daily

How many listeners does The Executive Edge get?

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How can I pitch The Executive Edge?

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