O Positiv Co-Founders Bobby & Brianna Bitton on Getting Banned for Saying "Vagina" and Scaling to a Rumored $1B Valuation
Wed Jan 28 2026
Brianna Bitton was calling out of work because of her period, and lying about why. Doctors told her to "deal with it." So she and her brother Bobby maxed out every credit card they had to create the first PMS gummy vitamin. Two years and 20+ manufacturer rejections later, they launched FLO. Now O Positiv does nine figures in annual revenue; sits in Target, Walmart, and CVS; and is approaching a rumored billion-dollar valuation.
In this episode, they discuss the COVID-era product that tanked, fighting Meta to say the word "vagina," the most telling question they ask when hiring, and why slow and steady (while bootstrapping) won the race.
Key Takeaways and Topics
Turning debilitating PMS into a viable business idea
Two years of failed R&D and what it taught them about perseverance
Bootstrapping with credit cards and managing financial risk
Why an immunity product failed and the lesson that reshaped the company
Building a women's health category through education
Getting banned from Meta ads and changing the policy
Product efficacy vs. trend-driven growth
Choosing profitability and control over constant fundraising
The top question they ask when hiring
Why retention matters more than hype
Links
The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com
Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com
Follow O Positiv
Instagram: https://www.instagram.com/opositiv
Tiktok: https://www.tiktok.com/@opositiv
https://opositiv.com
Follow Megan
Instagram: https://www.instagram.com/meganjbruneau/
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc
Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com
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Brianna Bitton was calling out of work because of her period, and lying about why. Doctors told her to "deal with it." So she and her brother Bobby maxed out every credit card they had to create the first PMS gummy vitamin. Two years and 20+ manufacturer rejections later, they launched FLO. Now O Positiv does nine figures in annual revenue; sits in Target, Walmart, and CVS; and is approaching a rumored billion-dollar valuation. In this episode, they discuss the COVID-era product that tanked, fighting Meta to say the word "vagina," the most telling question they ask when hiring, and why slow and steady (while bootstrapping) won the race. Key Takeaways and Topics Turning debilitating PMS into a viable business idea Two years of failed R&D and what it taught them about perseverance Bootstrapping with credit cards and managing financial risk Why an immunity product failed and the lesson that reshaped the company Building a women's health category through education Getting banned from Meta ads and changing the policy Product efficacy vs. trend-driven growth Choosing profitability and control over constant fundraising The top question they ask when hiring Why retention matters more than hype Links The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com Follow O Positiv Instagram: https://www.instagram.com/opositiv Tiktok: https://www.tiktok.com/@opositiv https://opositiv.com Follow Megan Instagram: https://www.instagram.com/meganjbruneau/ LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com