How to create content that converts - to book more clients in your service-based business
Tue Dec 03 2024
In this episode, we’re diving into how to create content that not only gets noticed but also converts your audience into paying clients. With so much advice on how to stand out online—posting reels, stories, carousel posts, and engaging on multiple platforms—it can feel overwhelming. The truth is, none of it works well unless your messaging is clear.
We’re focusing on:
The Power of Differentiation: Why should someone hire YOU over your competitors? We discuss how to identify what makes you unique and how to highlight that across your marketing, website, and social media.Streamlining for Simplicity: Learn efficient, easy-to-implement strategies for creating content. Whether you’re running multiple businesses, doing it all yourself, or juggling other priorities, these tips will help you stay consistent by having a cache of content to pull from anytime you post on social media or need to create copy! Understanding Your Ideal Client: Dive into how to uncover your ideal client’s pain points and create content that speaks directly to them. Even with email and website copy, knowing what their desires are will help you speak their language! Leveraging Client Reviews: Discover how reviews from past clients can become one of your most powerful tools for crafting a message that resonates with your ideal client and sets you apart from your competitors!
With 2025 around the corner, it’s time to prepare for a successful season by creating a sustainable system for your marketing—one that works even when you’re busy serving clients with a busy schedule, and avoid the feast-or-famine cycle by staying consistent!
Tune in now to create content that stands out, connects with your ideal client, and converts!
Download the full list of prompts for ChatGPT here:
https://drive.google.com/file/d/1R8rnppdjq3Oc3qYxDFoqk14Sm973nKhu/view?usp=drive_link
Try Planoly for yourself, and see how much time you can save every week by planning out your content in advance! This app is one of my favorites - and it saves me at least 10+ hours every week!
https://www.planoly.com/referral/emeraldandivyphoto
Find me on Instagram:
https://www.instagram.com/thefearlessbusiness
More
In this episode, we’re diving into how to create content that not only gets noticed but also converts your audience into paying clients. With so much advice on how to stand out online—posting reels, stories, carousel posts, and engaging on multiple platforms—it can feel overwhelming. The truth is, none of it works well unless your messaging is clear. We’re focusing on: The Power of Differentiation: Why should someone hire YOU over your competitors? We discuss how to identify what makes you unique and how to highlight that across your marketing, website, and social media.Streamlining for Simplicity: Learn efficient, easy-to-implement strategies for creating content. Whether you’re running multiple businesses, doing it all yourself, or juggling other priorities, these tips will help you stay consistent by having a cache of content to pull from anytime you post on social media or need to create copy! Understanding Your Ideal Client: Dive into how to uncover your ideal client’s pain points and create content that speaks directly to them. Even with email and website copy, knowing what their desires are will help you speak their language! Leveraging Client Reviews: Discover how reviews from past clients can become one of your most powerful tools for crafting a message that resonates with your ideal client and sets you apart from your competitors! With 2025 around the corner, it’s time to prepare for a successful season by creating a sustainable system for your marketing—one that works even when you’re busy serving clients with a busy schedule, and avoid the feast-or-famine cycle by staying consistent! Tune in now to create content that stands out, connects with your ideal client, and converts! Download the full list of prompts for ChatGPT here: https://drive.google.com/file/d/1R8rnppdjq3Oc3qYxDFoqk14Sm973nKhu/view?usp=drive_link Try Planoly for yourself, and see how much time you can save every week by planning out your content in advance! This app is one of my favorites - and it saves me at least 10+ hours every week! https://www.planoly.com/referral/emeraldandivyphoto Find me on Instagram: https://www.instagram.com/thefearlessbusiness