Vibration Plates, Walking Pads, and the Plateau of Latent Potential
Fri Feb 06 2026
In this episode, we unpack why viral wellness trends are so tempting, and why many of them don’t deliver what they promise. From vibration plates to walking pads, we explore what the research actually says, how marketing psychology influences our decisions, and why focusing on process over outcomes is the real key to long-term health. This episode is about building sustainable systems, not chasing shortcuts.
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References
Cialdini, R. B. (2009). Influence: Science and practice (5th ed.). Pearson Education.
Inzlicht, M., Shenhav, A., & Olivola, C. Y. (2018). The effort paradox: Effort is both costly and valued. Trends in Cognitive Sciences, 22(4), 337–349. https://doi.org/10.1016/j.tics.2018.02.003
Kurzban, R., Duckworth, A., Kable, J. W., & Myers, J. (2013). An opportunity cost model of subjective effort and task performance. Behavioral and Brain Sciences, 36(6), 661–679. https://doi.org/10.1017/S0140525X12003196
McCabe, D. P., & Castel, A. D. (2008). Seeing is believing: The effect of brain images on judgments of scientific reasoning. Cognition, 107(1), 343–352. https://doi.org/10.1016/j.cognition.2007.07.017
Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of Cognitive Neuroscience, 20(3), 470–477. https://doi.org/10.1162/jocn.2008.20040
Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Communication Monographs, 67(4), 329–349. https://doi.org/10.1080/03637750009376554
Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Journal of Advertising, 48(2), 193–205. https://doi.org/10.1080/00913367.2019.1575108
Olvermann, M., et al. (2024). Effects of whole-body vibration training on neuromuscular and functional performance: A systematic review. Sports Medicine. https://pmc.ncbi.nlm.nih.gov/articles/PMC11396361/
Chang, S. F., Lin, P. C., Yang, R. S., Yang, R. J., & Chang, H. Y. (2019). The effects of whole-body vibration on body composition: A systematic review and meta-analysis. Journal of Sports Medicine, 2019, Article 4939427. https://pmc.ncbi.nlm.nih.gov/articles/PMC6944803/
Choi, S. J., et al. (2018). Effect of whole-body vibration exercise in overweight and obese adults: A systematic review and meta-analysis. PLOS ONE, 13(9), e0202866. https://doi.org/10.1371/journal.pone.0202866
López-González, D., et al. (2023). Effects of whole-body vibration on body composition in older adults: A systematic review and meta-analysis. Aging Clinical and Experimental Research, 35, 1767–1780. https://pubmed.ncbi.nlm.nih.gov/38028790/
Liao, C. D., et al. (2024). Whole-body vibration therapy for chronic low back pain: A systematic review and meta-analysis. Clinical Rehabilitation, 38(4), 487–501. https://pubmed.ncbi.nlm.nih.gov/38541865/
Li, X., et al. (2024). Effects of whole-body vibration on knee osteoarthritis: A systematic review and meta-analysis. PLOS ONE, 19(1), e0318635. https://doi.org/10.1371/journal.pone.0318635
Rauch, F., Sievanen, H., Boonen, S., Cardinale, M., Degens, H., Felsenberg, D., … Rittweger, J. (2010). Reporting whole-body vibration intervention studies: Recommendations. Journal of Musculoskeletal & Neuronal Interactions, 10(3), 193–198. https://pmc.ncbi.nlm.nih.gov/articles/PMC3688642/
Ritzmann, R., Kramer, A., Gruber, M., Gollhofer, A., & Taube, W. (2023). Risks and contraindications of whole-body vibration training. Journal of Clinical Medicine, 12(4), 1389. https://pmc.ncbi.nlm.nih.gov/articles/PMC10757164/
Turner, F., et al. (2021). Effects of whole-body vibration training on bone mineral density in postmenopausal women: A systematic review and meta-analysis. Journal of Bone and Mineral Research, 36(6), 1086–1099. https://doi.org/10.1002/jbmr.4219
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In this episode, we unpack why viral wellness trends are so tempting, and why many of them don’t deliver what they promise. From vibration plates to walking pads, we explore what the research actually says, how marketing psychology influences our decisions, and why focusing on process over outcomes is the real key to long-term health. This episode is about building sustainable systems, not chasing shortcuts. Check us out! Website Instagram Facebook References Cialdini, R. B. (2009). Influence: Science and practice (5th ed.). Pearson Education. Inzlicht, M., Shenhav, A., & Olivola, C. Y. (2018). The effort paradox: Effort is both costly and valued. Trends in Cognitive Sciences, 22(4), 337–349. https://doi.org/10.1016/j.tics.2018.02.003 Kurzban, R., Duckworth, A., Kable, J. W., & Myers, J. (2013). An opportunity cost model of subjective effort and task performance. Behavioral and Brain Sciences, 36(6), 661–679. https://doi.org/10.1017/S0140525X12003196 McCabe, D. P., & Castel, A. D. (2008). Seeing is believing: The effect of brain images on judgments of scientific reasoning. Cognition, 107(1), 343–352. https://doi.org/10.1016/j.cognition.2007.07.017 Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of Cognitive Neuroscience, 20(3), 470–477. https://doi.org/10.1162/jocn.2008.20040 Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Communication Monographs, 67(4), 329–349. https://doi.org/10.1080/03637750009376554 Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Journal of Advertising, 48(2), 193–205. https://doi.org/10.1080/00913367.2019.1575108 Olvermann, M., et al. (2024). Effects of whole-body vibration training on neuromuscular and functional performance: A systematic review. Sports Medicine. https://pmc.ncbi.nlm.nih.gov/articles/PMC11396361/ Chang, S. F., Lin, P. C., Yang, R. S., Yang, R. J., & Chang, H. Y. (2019). The effects of whole-body vibration on body composition: A systematic review and meta-analysis. Journal of Sports Medicine, 2019, Article 4939427. https://pmc.ncbi.nlm.nih.gov/articles/PMC6944803/ Choi, S. J., et al. (2018). Effect of whole-body vibration exercise in overweight and obese adults: A systematic review and meta-analysis. PLOS ONE, 13(9), e0202866. https://doi.org/10.1371/journal.pone.0202866 López-González, D., et al. (2023). Effects of whole-body vibration on body composition in older adults: A systematic review and meta-analysis. Aging Clinical and Experimental Research, 35, 1767–1780. https://pubmed.ncbi.nlm.nih.gov/38028790/ Liao, C. D., et al. (2024). Whole-body vibration therapy for chronic low back pain: A systematic review and meta-analysis. Clinical Rehabilitation, 38(4), 487–501. https://pubmed.ncbi.nlm.nih.gov/38541865/ Li, X., et al. (2024). Effects of whole-body vibration on knee osteoarthritis: A systematic review and meta-analysis. PLOS ONE, 19(1), e0318635. https://doi.org/10.1371/journal.pone.0318635 Rauch, F., Sievanen, H., Boonen, S., Cardinale, M., Degens, H., Felsenberg, D., … Rittweger, J. (2010). Reporting whole-body vibration intervention studies: Recommendations. Journal of Musculoskeletal & Neuronal Interactions, 10(3), 193–198. https://pmc.ncbi.nlm.nih.gov/articles/PMC3688642/ Ritzmann, R., Kramer, A., Gruber, M., Gollhofer, A., & Taube, W. (2023). Risks and contraindications of whole-body vibration training. Journal of Clinical Medicine, 12(4), 1389. https://pmc.ncbi.nlm.nih.gov/articles/PMC10757164/ Turner, F., et al. (2021). Effects of whole-body vibration training on bone mineral density in postmenopausal women: A systematic review and meta-analysis. Journal of Bone and Mineral Research, 36(6), 1086–1099. https://doi.org/10.1002/jbmr.4219