How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)
Wed Feb 04 2026
How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)
Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity.
In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.
After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.
If you’ve ever said:
“I want to make more money, but I don’t know where to start”“I’m booked, but I’m not profitable”“I feel busy but unsure if I’m actually growing”This episode is for you.
In this episode, you’ll learn:
Why “I want to grow by 10%” is not a strategy — and what to do insteadHow to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)How to identify which part of your business has the most growth potentialTwo main ways to grow revenue:Increasing your average order valueIncreasing the number of aligned clientsHow small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenueWhy tracking and forecasting your weddings changes how you make decisionsHow upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookingsWhy paying yourself should be a forethought, not an afterthoughtHow cutting expenses and improving margins can increase take-home pay without more workWhy running your business on data (not vibes) is a CEO moveKey takeaways:
✔ Revenue growth comes from reflection + forecasting✔ You don’t need more bookings — you need better strategy✔ Knowing your numbers gives you power, confidence, and options✔ Paying yourself is non-negotiable — this is a business, not a hobby
Tools & resources mentioned:
Profit First (book & audiobook)Simple revenue tracking spreadsheetsForecasting your booked weddings throughout the yearReady for support?
If this episode made you realize you need help building a real growth strategy, Jen offers:
1:1 private coaching sessions Coaching Call-1 hr. $ - Jeni BechtThe Floral CEO Mastermind — monthly strategy, Q&A, and CEO-level support👉 Learn more at Floral CEO Mastermind
You deserve a business that pays you well, supports your life, and grows with intention.This is your sign to stop guessing — and start leading.
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How to Grow Your Floral Business Revenue (Without Guessing or Burning Out) Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity. In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings. After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs. If you’ve ever said: “I want to make more money, but I don’t know where to start”“I’m booked, but I’m not profitable”“I feel busy but unsure if I’m actually growing”This episode is for you. In this episode, you’ll learn: Why “I want to grow by 10%” is not a strategy — and what to do insteadHow to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)How to identify which part of your business has the most growth potentialTwo main ways to grow revenue:Increasing your average order valueIncreasing the number of aligned clientsHow small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenueWhy tracking and forecasting your weddings changes how you make decisionsHow upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookingsWhy paying yourself should be a forethought, not an afterthoughtHow cutting expenses and improving margins can increase take-home pay without more workWhy running your business on data (not vibes) is a CEO moveKey takeaways: ✔ Revenue growth comes from reflection + forecasting✔ You don’t need more bookings — you need better strategy✔ Knowing your numbers gives you power, confidence, and options✔ Paying yourself is non-negotiable — this is a business, not a hobby Tools & resources mentioned: Profit First (book & audiobook)Simple revenue tracking spreadsheetsForecasting your booked weddings throughout the yearReady for support? If this episode made you realize you need help building a real growth strategy, Jen offers: 1:1 private coaching sessions Coaching Call-1 hr. $ - Jeni BechtThe Floral CEO Mastermind — monthly strategy, Q&A, and CEO-level support👉 Learn more at Floral CEO Mastermind You deserve a business that pays you well, supports your life, and grows with intention.This is your sign to stop guessing — and start leading.